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SoftBank Group Corp.'s PayPay, Japan's leading cashless payment service, has acquired a 40% equity stake in Binance Japan, marking a strategic integration of cryptocurrency services with its digital wallet ecosystem. The partnership will enable PayPay's 70 million users to buy, sell, and store digital assets directly through the Binance Japan platform, starting with the integration of PayPay Money, a smartphone-based digital wallet. This move aligns with Japan's growing adoption of cryptocurrencies, where transaction volumes in digital assets have doubled to ¥33.7 trillion ($230 billion) in the first seven months of 2025, according to the Japan Virtual and Crypto Assets Exchange Association [2].
The collaboration combines PayPay's extensive user base and merchant network with Binance's blockchain infrastructure, aiming to create seamless financial services that bridge cashless payments and digital assets. Users will be able to withdraw proceeds from cryptocurrency sales into their PayPay accounts, facilitating a unified experience for managing fiat and crypto holdings [5]. Masayoshi Yanase, Corporate Officer of PayPay Corporation, emphasized the synergy between the two companies, stating that the investment would provide Binance users with solutions combining "convenience and security" [4].
Takeshi Chino, General Manager of Binance Japan, highlighted the partnership's potential to democratize access to Web3 technologies across the country. "By combining PayPay's user scale with Binance's innovative technology, we can deliver secure, seamless digital asset services," he said, adding that the collaboration aligns with Binance Japan's mission to drive the Web3 ecosystem [1]. The integration follows Binance Japan's regulated relaunch in August 2023, during which it began offering spot trading and digital asset services [3].
Japan's regulatory environment is increasingly supportive of crypto adoption. Finance Minister Katsunobu Kato recently endorsed cryptocurrencies as a tool for portfolio diversification, while the Financial Services Agency (FSA) is advancing proposals to classify crypto assets as financial products under the Financial Instruments and Exchange Act by 2026. Tax reforms under consideration could lower capital gains rates for crypto from up to 55% to a flat 20%, further incentivizing corporate and retail adoption [8].
The partnership also reflects broader institutional interest in Japan's crypto market. Metaplanet, a Tokyo-listed firm with 18,991 BTC in reserves, and other companies have expanded their
holdings amid favorable regulatory signals. Binance Japan's collaboration with PayPay positions it to capitalize on Japan's 40% cashless payment target by year-end, as well as the government's push for yen-backed stablecoins, expected to launch in October [7].SoftBank's strategic pivot into crypto aligns with its broader financial goals, including a potential $10 billion U.S. stock market debut for PayPay. The company has also explored investments in
, the stablecoin issuer, and has partnered with Abu Dhabi's MGX to fund Binance's global expansion [2]. This move underscores SoftBank's confidence in Japan's digital economy, where corporate Bitcoin treasuries and regulatory clarity are reshaping the financial landscape [6].Source: [1] Binance Japan and PayPay Partner to Boost Digital Finance in Japan (https://www.cryptotimes.io/2025/10/09/binance-japan-and-paypay-partner-to-boost-digital-finance-in-japan/)
[2] SoftBank's PayPay Invests in Binance Japan to Expand in Crypto (https://www.bloomberg.com/news/articles/2025-10-09/softbank-s-paypay-invests-in-binance-japan-to-expand-in-crypto)
[3] SoftBank, PayPay Acquire 40% Stake in Binance Japan (https://www.banklesstimes.com/articles/2025/10/09/softbank-paypay-acquire-40-stake-in-binance-japan/)
[4] Binance Japan and PayPay Team Up to Boost Crypto Payments in ... (https://coinpedia.org/crypto-live-news/binance-japan-and-paypay-team-up-to-boost-crypto-payments-in-japan/)
[5] Binance Japan and PayPay Form Capital and Business Alliance (https://www.newswire.ca/news-releases/paypay-and-binance-japan-form-capital-and-business-alliance-892254281.html)
[6] SoftBank's PayPay Buys 40% Stake in Binance Japan to Fuse (https://www.coindesk.com/business/2025/10/09/softbank-s-paypay-buys-40-stake-in-binance-japan-to-fuse-crypto-with-cashless-payments)
[7] From Bitcoin Treasuries to Stablecoins: Japan's Crypto Push ... (https://icobench.com/news/from-bitcoin-treasuries-to-stablecoins-japans-crypto-push-accelerates/)
[8] Japan's Corporate Bitcoin Rush: A New Crypto Strategy? (https://codeum.org/news/japan-corporates-bitcoin-treasury)
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