Bitcoin News Today: OnePay Turns Crypto into Cash for Walmart Spending by 2025

Walmart-backed fintech OnePay is set to introduce Bitcoin and Ethereum trading and custody features to its mobile app by late 2025, aligning with the broader trend of crypto integration in U.S. financial services. The app, which already offers high-yield savings accounts, peer-to-peer payments, and buy-now-pay-later options, will enable users to buy, hold, and convert the two cryptocurrencies into cash for use in Walmart stores or to pay card balances. The service, powered by Chicago-based crypto infrastructure provider Zerohash, leverages the firm's recently secured $104 million in funding from investors like Morgan Stanley and Interactive Brokers. This partnership allows OnePay to bypass the need for in-house crypto infrastructure, streamlining regulatory compliance and scalability.

OnePay's expansion into crypto is part of its strategy to become a U.S. "super app" akin to global models like WeChat, offering a unified platform for digital finance. The fintech, launched in 2021 by Walmart and Ribbit Capital, has rapidly gained traction, currently ranking fifth on Apple's App Store for free finance apps-surpassing competitors like JPMorgan Chase and Robinhood. Its integration into Walmart's retail ecosystem provides access to 150 million weekly shoppers, creating a unique distribution advantage. While the app remains separate from Walmart to attract a broader user base, its ties to the retailer position it to convert crypto holdings into everyday spending seamlessly.

The move reflects growing mainstream adoption of crypto, accelerated by the U.S. government's shifting stance under the Trump administration. Major banks, including Morgan Stanley, have recently announced plans to offer crypto services, signaling a broader institutional embrace. For OnePay, the addition of crypto features closes a key gap in its competitive offerings, as rivals like PayPal and Cash App already provide similar functionality. Analysts note that the integration could enhance user retention by aligning with consumer demand for diversified financial tools.

Critically, the crypto-to-cash conversion feature may redefine how users interact with digital assets, transforming them from speculative instruments into functional spending tools. This aligns with Zerohash's focus on custody and settlement solutions, which underpin the app's ability to handle transactions securely. While no official launch date has been confirmed, sources indicate the rollout is expected by year-end.

The timing of OnePay's expansion coincides with a bullish phase in the crypto market, with Bitcoin trading above $120,000 and Ethereum outperforming its peer. Standard Chartered's Global Head of Digital Assets Research, Geoff Kendrick, forecasts Bitcoin could reach $135,000, citing increased institutional demand. For Walmart, the integration underscores its commitment to embedding crypto into mainstream commerce, potentially reshaping consumer perceptions of digital assets as everyday financial tools.

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