Bitcoin News Today: Murano Appoints Eric Weiss to Lead Bitcoin Strategy Committee

Murano Global Investments Plc (NASDAQ: MRNO) has appointed Eric S. Weiss to its Board of Directors and named him Chair of the newly established Bitcoin Strategic Initiative Committee [1]. Weiss, a long-time Bitcoin investor and advisor in the digital asset space, brings significant experience in institutional finance, private equity, and Bitcoin-focused investing. He currently serves as Founder and Chief Investment Officer of Blockchain Investment Group LP and Bitcoin Investment Group LP. His appointment reinforces Murano’s commitment to integrating Bitcoin into its long-term business strategy across treasury, capital markets, and operations [1].

Weiss emphasized Murano’s vision of building a real estate and hospitality platform rooted in Bitcoin, describing it as a “true form of digital real estate” [1]. In his new role, he will lead the company’s Bitcoin accumulation plan and advise on capital structure optimization and fundraising initiatives aligned with Bitcoin. Elias Sacal, Chairman and CEO of Murano, highlighted Weiss’s institutional background and shared vision for redefining real estate through a Bitcoin-native standard [1].

Weiss’s career spans traditional and digital finance. He began his career as a U.S. government bond trader at Morgan Stanley Dean Witter, later earning an MBA from Columbia Business School and working in private equity and venture capital at GE Capital and Stripes Group. He purchased Bitcoin in 2013, indicating an early and sustained interest in the asset. His experience in blockchain-related investments and advisory roles has made him a trusted figure in the digital asset industry [1].

Murano recently acquired its first 21 BTC and established a $500 million Standby Equity Purchase Agreement (SEPA) facility to support future Bitcoin purchases. The company is also integrating Bitcoin across its operating businesses, from hotel payments and loyalty programs to BTC-themed guest experiences and events [1]. These actions reflect a broader institutional shift in treating Bitcoin not as a speculative asset but as a strategic component of capital planning and value creation.

The appointment of Weiss underscores the increasing institutional interest in Bitcoin and the need for experienced leadership in managing digital assets within traditional financial frameworks. As more firms explore Bitcoin integration, the presence of seasoned professionals like Weiss on corporate boards signals a maturing market and a more serious approach to digital asset governance.

Murano, which has deployed over $2 billion into real estate and hospitality projects across Mexico over the past 30+ years, is now positioning itself as one of the first publicly traded digital real estate companies. Its portfolio includes properties such as Andaz and Mondrian hotels in Mexico City, as well as resorts in Cancun and Baja. The company is leveraging Bitcoin to drive sustainable value and redefine its operations within a digital financial standard [1].

Source:

[1] Murano Appoints Eric Weiss to Board of Directors – Names Him Chair of Bitcoin Strategic Initiative Committee (https://www.coindesk.com/press-release/2025/08/04/murano-appoints-eric-weiss-to-board-of-directors-names-him-chair-of-bitcoin-strategic-initiative-committee)