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Michael Saylor, Executive Chairman of
, has called the launch of STRC, the firm’s Bitcoin-backed preferred stock, a “transformative moment” in corporate finance. Saylor likened the offering to Apple’s “iPhone moment,” highlighting its potential to redefine how traditional and digital assets intersect [1]. The STRC preferred stock raised $2.5 billion and activated a $4.2 billion at-the-market program, marking one of the largest U.S. IPOs in 2025 by gross proceeds [2]. The offering allows MicroStrategy to continue acquiring Bitcoin, with $2.46 billion recently used to purchase 21,021 additional Bitcoin tokens [6].The STRC stock is listed on the Nasdaq Global Select Market under the ticker symbol “STRC.” Saylor described it as a “high-yield” investment option, particularly appealing to retirees and long-term investors [4]. The offering is considered a pivotal innovation, providing regulated, income-focused exposure to Bitcoin while offering MicroStrategy capital flexibility for future growth [5]. The company now holds 628,791 Bitcoin tokens, with a total value of $46.8 billion at an average price of $73,227 per token [6].
This move aligns with a growing trend of corporations integrating Bitcoin into their treasury strategies. Companies such as
and are also exploring similar paths, signaling a broader shift in corporate finance. The STRC offering also reflects how institutional investors are increasingly viewing Bitcoin as a strategic reserve asset, similar to traditional treasuries [9]. Analysts have noted that this trend could drive further innovation in regulated crypto offerings and influence capital structures across asset classes.The market response to STRC underscores investor confidence in MicroStrategy’s evolving business model. Saylor emphasized that the offering represents a significant leap in Bitcoin-backed financial products and a bridge between traditional income-focused investors and the digital asset space [2]. The stock’s listing is seen as a milestone in the maturation of the crypto asset class, reinforcing institutional-grade investment channels and potentially encouraging other firms to adopt similar strategies [6].
Sources:
[1] Why Michael Saylor Calls Strategy's STRC Preferred Stock His Firm's "iPhone Moment" (https://www.coindesk.com/business/2025/08/02/why-michael-saylor-calls-strategy-s-strc-preferred-stock-his-firm-s-iphone-moment)
[2]
(NASDAQ:MSTR) Q2 2025 Earnings Conference Call (https://seekingalpha.com/article/4808095-microstrategy-incorporated-mstr-q2-2025-earnings-call-transcript)[4] MicroStrategy's $14 Billion Bitcoin Gain Becomes A ... (https://finance.yahoo.com/news/microstrategys-14-billion-bitcoin-gain-175015510.html)
[5] These 4 Stocks Are Seeing Huge Insider Buying (https://www.aol.com/4-stocks-seeing-huge-insider-134516375.html)
[6] Strategy acquires $2.46 billion in bitcoin, its largest buy since March (https://sherwood.news/crypto/)
[9] MicroStrategy's Transformative Vision for Corporate Treasury Growth (https://investorshangout.com/microstrategys-transformative-vision-for-corporate-treasury-growth-347846/)

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