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MicroStrategy’s CEO Michael Saylor has reiterated his conviction that
holds the same transformative investment potential as did in 2011. In recent comments, Saylor argued that early Apple shareholders who chose to hold their positions over time reaped extraordinary returns, and he sees a similar trajectory for Bitcoin. He suggested that those who trade Bitcoin for short-term gains instead of HODLing are at risk of missing out on a generational investment opportunity [1].Saylor predicted that Bitcoin’s price could increase by 100 times from current levels, potentially reaching $10 million per coin. This projection, if realized, would push Bitcoin’s market capitalization to approximately $200 trillion. He made similar comments during a 2025 interview with CNBC, where he forecasted a 20% annual growth rate for Bitcoin, aligning with the $10 million price target and $200 trillion valuation [1].
The CEO emphasized the long-term nature of the investment, drawing parallels to his own experience with Apple. He described how investing early and maintaining the position led to a return that turned a modest investment into $500 million. Saylor warned that those who attempt to time the market or sell Bitcoin prematurely—especially within the first four years—risk missing out on the potential for significant wealth generation [1].
At the time of his latest remarks, Bitcoin was trading at $116,581.70, having recently ranked as one of the best-performing assets over the past twelve months [1]. Saylor’s advocacy for long-term holding reflects MicroStrategy’s broader strategy of accumulating Bitcoin as a core asset. The company currently holds 499,226 Bitcoin units on its balance sheet [3].
While Saylor’s forecasts remain speculative, his position as a major Bitcoin holder and influential executive lends weight to his bullish stance. His analogy to Apple’s growth in 2011 is not a data-driven forecast but a conceptual comparison based on historical investment patterns. As with any investment, future performance is not guaranteed and subject to market fluctuations. However, Saylor’s repeated emphasis on holding Bitcoin aligns with a growing institutional interest in the cryptocurrency.
Source:
[1] MicroStrategy's Saylor Says HODL: Bitcoin Set for 100x Just Like Apple in 2011 (https://zycrypto.com/microstrategys-saylor-says-hodl-bitcoin-set-for-100x-just-like-apple-in-2011/)
[3] Cryptos with biggest upside for long term investment? (https://www.facebook.com/groups/2028862550588932/posts/which-cryptos-have-the-biggest-upside-smart-long-term-investments/3501074520034387/)

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