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MicroStrategy’s continued Bitcoin accumulation strategy, led by co-founder Michael Saylor, has reached a significant milestone with the company’s third-largest single purchase to date. Between July 28 and August 3, 2025, the firm acquired 21,021 Bitcoin tokens for $2.46 billion, bringing its total holdings to 628,791 Bitcoin, valued at over $71 billion at current prices [1][4]. This purchase, revealed in a filing with the U.S. Securities and Exchange Commission, underscores Saylor’s long-term vision of Bitcoin as a corporate store of value and a hedge against macroeconomic uncertainty [1].
Saylor, who has been a vocal proponent of Bitcoin since 2020, continues to drive MicroStrategy’s strategy through a mix of equity and debt financing. The company has issued multiple types of securities, including its latest preferred stock offering, dubbed Stretch, in late July [1]. The most recent acquisition came at an average price of $117,526 per Bitcoin—second only to the $118,940 average in the prior month [1]. The strategy has been supported by a strong rebound in Bitcoin’s price and a recent accounting change that allowed the firm to revalue its holdings, contributing to an unrealized $14 billion gain in Q2 2025 [1].
Saylor has also signaled a new commitment to maintaining a minimum stock valuation threshold for future common share offerings, aiming to address criticisms about the premium of Bitcoin’s value over the firm’s share price. Analysts like Jim Chanos have previously questioned the sustainability of this premium and the frequency of new security offerings [1]. Saylor’s approach, however, appears to resonate with investors, as MicroStrategy’s stock has surged over 3,000% since its first Bitcoin purchase in 2020, outpacing major indices like the S&P 500 and Nasdaq 100 [1].
The company’s strategy is not only reshaping its own financial profile but also influencing the broader corporate adoption of Bitcoin. Saylor has repeatedly emphasized the digital asset’s potential to reach a $200 trillion market cap, a forecast that reflects his belief in its role as a global reserve asset [2]. By maintaining its position as the largest corporate holder of Bitcoin,
has helped legitimize the asset class and encourage other firms to explore similar strategies [4].While some reports suggest that the company did not make further Bitcoin purchases in the week prior to this latest acquisition, the 21,021-coin transaction highlights MicroStrategy’s ability to execute large, strategic purchases when market conditions align [5]. This contrasts with newer market entrants that may lack the capital or resilience to sustain large-scale acquisitions during bear markets [9]. Saylor’s early entry and consistent accumulation have positioned MicroStrategy as a key player in the institutional adoption of Bitcoin [4].
As Bitcoin’s institutional ownership continues to rise, the role of firms like MicroStrategy in shaping market dynamics is becoming more pronounced. The impact of these large-scale holdings on supply, demand, and price volatility remains to be seen, but Saylor’s strategy remains focused on long-term value creation and the digital asset’s potential as a global financial cornerstone.
Source:
[1] Bloomberg - https://news.bloomberglaw.com/business-and-practice/saylors-strategy-makes-its-third-largest-bitcoin-purchase-ever
[2] ZyCrypto - https://zycrypto.com/michael-saylor-bitcoin-could-hit-10-million-heres-how/
[4] Moomoo - https://www.moomoo.com/news/post/56368507/revenue-innovation-strategy-hits-record-high-how-to-avoid-bitcoin
[5] Binance - https://www.binance.com/en/square/post/08-04-2025-strategy-s-bitcoin-acquisition-remains-limited-to-strc-product-27862230948121
[9] Mitrade - https://www.mitrade.com/insights/news/live-news/article-3-1008067-20250804

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