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MicroStrategy co-founder Michael Saylor has signaled a third consecutive
purchase in August 2025, continuing the company’s aggressive strategy of acquiring the cryptocurrency as a long-term reserve asset [3]. If completed, this would mark the third such transaction for the month, following a major acquisition on August 18, when MicroStrategy purchased 430 Bitcoin for $51.4 million, raising its total holdings to 629,376 BTC, valued at over $72 billion [3]. Data from SaylorTracker indicates that MicroStrategy has realized over $25.8 billion in unrealized gains on its Bitcoin investment, with a return of more than 56% on the position [3].This round of Bitcoin purchases, however, has been relatively modest in size compared to prior acquisitions. To date, MicroStrategy has acquired only 585 BTC in two separate transactions in August, a significantly lower volume than its usual thousands or tens of thousands of BTC per purchase. The company has primarily used over-the-counter (OTC) transactions and private agreements to acquire Bitcoin, methods that avoid directly influencing spot market prices [3].
Shirish Jajodia, MicroStrategy’s corporate treasurer, emphasized that the company does not move the Bitcoin market with its purchases, noting that the 24-hour trading volume of Bitcoin exceeds $50 billion. “If you are buying $1 billion over a couple of days, it’s not actually moving the market that much,” Jajodia stated [3]. The company’s approach reflects a long-term investment strategy, with the expectation that its accumulation will raise the floor price of Bitcoin over time by increasing institutional demand.
MicroStrategy’s Bitcoin strategy has been a significant driver of corporate adoption, setting a precedent for publicly traded companies to treat Bitcoin as a strategic asset. Saylor continues to advocate for Bitcoin through public appearances and media engagement, promoting what he calls “orange-pilling” — the idea of educating others about Bitcoin’s value proposition [3]. The company’s influence is also seen in the actions of other firms; for instance, Metaplanet recently added 775 Bitcoin to its reserves [3].
Despite these developments, MicroStrategy’s stock has faced downward pressure in the second half of 2025, hitting a nearly four-month low of around $325 per share earlier this week. While the price rebounded slightly to approximately $358 per share by Friday, the broader market for Bitcoin treasury companies has been challenged by declining equity values amid macroeconomic uncertainty [3].
Saylor has not shied away from bold predictions about Bitcoin’s future. In early August, he suggested that Bitcoin could reach approximately $21 million, a forecast that, while optimistic, reflects his conviction in Bitcoin’s role as a hedge against inflation [1]. Analysts have pointed out, however, that such projections may not account for potential macroeconomic shifts or regulatory changes [5].
Meanwhile, broader market sentiment has remained generally positive, bolstered by the U.S. Federal Reserve’s signals of potential interest rate cuts and continued monetary expansion. Following Federal Reserve Chair Jerome Powell’s remarks at the Jackson Hole Economic Symposium, Bitcoin surged over 2% in one day [6]. The digital asset’s market capitalization now stands at approximately $2.29 trillion, representing around 1.66% of global money, according to River, a Bitcoin financial services company [6].
Despite the growing institutional interest, not all market participants agree with Saylor’s strategy. Some have warned that the Bitcoin treasury boom may be waning, with certain companies trimming their holdings or shifting focus to stock buybacks [2]. These mixed signals highlight the evolving nature of corporate Bitcoin strategies, as firms adapt to shifting market conditions and investor expectations.
Saylor’s continued accumulation of Bitcoin remains a key development in the institutional adoption of cryptocurrency. By treating Bitcoin as a core reserve asset, MicroStrategy has set a precedent that continues to influence corporate finance decisions and market dynamics. As the broader financial landscape adjusts to inflationary pressures and monetary policy shifts, Saylor’s actions may serve as a barometer for future institutional investment trends.
Source:
[1] Mitrade. [Title: 1 Top Cryptocurrency to Buy. Michael Saylor Predicts It Will ...] (https://www.mitrade.com/insights/news/live-news/article-8-1064112-20250824)
[2] Mitrade. [Title: Ledn CEO warns Bitcoin Treasury boom is fading] (https://www.mitrade.com/insights/news/live-news/article-3-1063464-20250823)
[3] Adler’s Insights. [Title: Bitcoin Trends – W4 August 2025] (https://adlerscryptoinsights.substack.com/p/bitcoin-trends-w4-august-2025)
[5] AOL.com. [Title:
Swings to Q2 Profit] (https://www.aol.com/finance/lm-funding-america-swings-q2-175725411.html)[6] CoinGlass. [Title: BTC climbed to 1.7% of global money before Fed chair ...] (https://www.coinglass.com/ru/news/540530)

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