Bitcoin News Today: MEXC's Gamified Race to Zero Taps Bitcoin's $126K Surge and User Growth

MEXC, a leading global cryptocurrency exchange, has concluded its "Race to Zero" event, attracting 134,349 registered participants and unlocking a 1 BTC prize pool valued at 122,194.64 USDT. The event, which ran from early September to mid-October 2025, featured a unique gameplay mechanic where users competed to stop a countdown timer as close to zero as possible, earning points and climbing leaderboards. Over 1,000 participants achieved a perfect 0:00 stop, earning the title of "Zero Hunters," with the top-ranked participant receiving 0.5 BTC and ranks 2–100 sharing the remaining BTC pool.

The event also included a 80,000 USDT lucky draw, offering individual prizes of up to 500 USDT. Rewards are set to be distributed within seven business days post-event. MEXC emphasized that the initiative aligned with Bitcoin's recent price surge, which reached an all-time high of $126,000 in early October 2025. The exchange described the event as part of its strategy to combine innovative reward mechanisms with core trading advantages, such as low fees and rapid listing speeds.

The "Race to Zero" gameplay mechanics reflect MEXC's focus on user engagement through gamified experiences. Participants earned points by stopping the timer within the final three seconds, with proximity to zero determining point value. The scoring system excluded stops between 8–3 seconds, incentivizing precise timing. The event's structure also included early-bird registration benefits and task-based rewards for additional race passes, fostering sustained participation.

MEXC's broader market context highlights Bitcoin's bullish momentum, driven by macroeconomic factors such as the U.S. Federal Reserve's dovish pivot and institutional adoption of spot ETFs. The exchange's timing of the event coincided with a period of heightened trader optimism, as Bitcoin's price surge attracted both retail and institutional capital. MEXC's role in facilitating such events underscores its position as a platform prioritizing accessibility and innovation for 40 million global users.

The exchange's strategic initiatives extend beyond gamification. MEXC has expanded its regional presence in Latin America through sponsorships at blockchain conferences, including the Perú Blockchain Conference and Blockchain Rio. These efforts align with its mission to support digital asset ecosystems globally. However, the "Race to Zero" event remains a focal point for its user-centric approach, demonstrating how competitive incentives can enhance platform engagement.

MEXC's commitment to innovation is further reflected in its frequent zero-fee campaigns and airdrop opportunities. The exchange's user-friendly interface and low trading fees have positioned it as a competitive alternative to larger platforms. By integrating event-driven rewards with core trading advantages, MEXC aims to sustain user growth while capitalizing on Bitcoin's upward trajectory.

Source: [1] MEXC Concludes "Race to Zero" Event, Unlocking 1 BTC Prize Pool (https://www.globenewswire.com/news-release/2025/10/09/3163958/0/en/MEXC-Concludes-Race-to-Zero-Event-Unlocking-1-BTC-Prize-Pool.html)

[2] MEXC Concludes "Race to Zero" Event, Unlocking 1 BTC Prize Pool ... (https://coinpedia.org/press-release/mexc-concludes-race-to-zero-event-unlocking-1-btc-prize-pool/)