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Metaplanet has added 780 Bitcoin to its corporate treasury, raising its total holdings to 17,132 BTC, valued at over $2 billion at current prices. This acquisition aligns with the company’s revised “555 Million Plan,” which now aims to accumulate 100,000 BTC by December 2026 and 210,000 BTC by 2027. The purchase was funded through capital market activities, including share-linked financing and corporate bond redemptions. In July alone, Metaplanet issued over 23 million shares across three tranches to support its aggressive buying strategy [1].
The updated target represents a significant increase from the company’s prior 2026 goal of 21,000 BTC. Analysts note that achieving the new target would require approximately $10 billion in additional Bitcoin purchases at current prices, equating to roughly 4,900 BTC per month for the next 17 months. Peter Chung, head of research at Presto, highlighted that the strategy’s success hinges on sustained investor appetite for Metaplanet’s security issuances. “The sustainability of this approach is tied to market confidence in the company’s ability to grow Bitcoin per share,” he stated, adding that the true test will emerge as the current bull market matures [1].
Metaplanet’s approach mirrors Michael Saylor’s Bitcoin treasury model but with accelerated execution. The company’s strategy has drawn attention for its potential to tighten Bitcoin’s supply dynamics, particularly as institutional buying and ETF demand outpace miner supply. Analysts estimate that if Metaplanet maintains its current pace and Bitcoin remains above $120,000, prices could reach $135,000–$150,000 by mid-2026. Conversely, a slowdown in investor funding could push prices lower, to $105,000–$110,000 [1].
The firm’s CEO, Simon Gerovich, has been vocal about Bitcoin’s role as a corporate asset, recently joining a group of Asian executives advocating for institutional accumulation strategies. While critics raise concerns about shareholder dilution from repeated share issuances, proponents argue the focus should remain on Bitcoin per share as a key metric. “The value of this strategy depends on the market’s confidence in the company’s ability to scale Bitcoin holdings relative to equity,” according to the same analyst [1].
If Metaplanet reaches its 2026 target, it could become one of the largest corporate Bitcoin holders globally. However, execution risks remain tied to capital market conditions. A decline in investor support for share-linked financing could force slower acquisition rates, potentially altering Bitcoin’s price trajectory. The company’s actions are already amplifying existing supply constraints, which have historically driven upward price momentum in prior cycles [1].
[1] https://coinmarketcap.com/community/articles/6888878b0892f60a23056763/

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