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Metaplanet Inc., a Tokyo-listed firm rapidly emerging as one of Asia’s most aggressive corporate
holders, disclosed on July 28 the acquisition of an additional 780 Bitcoin, raising its total holdings to 17,132 BTC. The purchase, executed at an average price of 17.52 million yen ($119,136) per coin, cost 13.67 billion yen ($92.93 million). This follows a strategic buildup since December 2024, fueled by proceeds from bond redemptions, share issuances, and operating income [1]. The company’s Bitcoin treasury now represents a significant portion of its corporate assets, with the average cost per Bitcoin climbing to 14.78 million yen ($100,504), up from 12.94 million yen ($87,992) in March 2025 [1].The surge in Bitcoin accumulation has been financed through aggressive capital-raising measures. In July alone, Metaplanet redeemed 12.75 billion yen ($86.7 million) in bonds and issued tens of millions of new shares through its 20th to 22nd series of stock acquisition programs. Fully diluted shares outstanding have ballooned to nearly 866 million, reflecting rapid dilution to fund its digital asset strategy [1]. These actions have coincided with a dramatic spike in investor interest, as the firm’s Tokyo Stock Exchange trading volume nearly doubled to 1.86 trillion yen ($12.65 billion) in June, compared to 997.6 billion yen ($6.78 billion) in May [1].
Metaplanet tracks custom metrics like BTC Yield, BTC Gain, and BTC ¥ Gain to assess its strategy’s performance. For example, BTC Yield reached 22.5% in the 28 days ending July 28, translating to a ¥52.5 billion ($357 million) gain. Previous quarters have shown even steeper growth, including a 129.4% BTC Yield in Q2 2025 and 309.8% in Q4 2024. However, the company explicitly disclaims these metrics as substitutes for traditional financial indicators like cash flow or net income, noting that they do not account for debt obligations or preferred stock. It cautions against overinterpreting gains in isolation [1].
The company’s approach remains unconventional in Japan, where few listed firms have embraced Bitcoin at this scale. Metaplanet has not declared dividends, instead prioritizing Bitcoin accumulation to boost Bitcoin per share. While this strategy risks short-term shareholder dilution, the firm argues it could deliver long-term value if Bitcoin’s price appreciates. The success of this model hinges on sustained market confidence, Bitcoin’s price trajectory, and the company’s ability to execute its treasury operations without overleveraging [1].
Source:
[1] [Metaplanet Buys 780 More Bitcoin, Total Now Over 17,000 BTC] [https://cryptonews.com/news/metaplanet-buys-780-bitcoin-total-now-over-17000-btc/]

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