Bitcoin News Today: Metaplanet’s BTC Bet: Corporate Gold Rush or Volatility Trap?

Metaplanet Inc., a Tokyo-listed company engaged in Bitcoin treasury and hospitality operations, has significantly expanded its Bitcoin holdings with the recent acquisition of 775 BTC, bringing its total to 18,888 BTC. The purchase, valued at ¥13.73 billion (approximately $94 million), was executed at an average price of ¥17.72 million ($120,500) per Bitcoin, according to a recent filing by the company. The acquisition brings the company’s total Bitcoin investment to ¥284.1 billion ($1.95 billion), with an average cost of ¥15.04 million ($102,100) per Bitcoin across all purchases [2].

This strategic move positions Metaplanet as the seventh-largest corporate Bitcoin treasury in the world, reinforcing its commitment to Bitcoin as a long-term asset and its role in the broader corporate adoption of digital assets. The company’s Bitcoin Yield for the latest period was reported at 29.3%, a decline from the 129.4% recorded in Q2. However, the company maintains a multiple to net asset value near 2, the lowest since its initiation of BTC accumulation, signaling a disciplined approach to capital management [2].

President Simon Gerovich of Metaplanet highlighted the recent market pullback of Bitcoin to just over $115,000 as a natural part of the market cycle. Despite the short-term volatility, he expressed confidence in the long-term trajectory of both Bitcoin and the company's strategic acquisitions. “Onward and upward,” Gerovich stated in a tweet accompanying the announcement. The company’s Bitcoin reserves are currently valued at approximately $2.17 billion at current prices, indicating an unrealized gain of around 12% compared to the total cost basis [6].

The company’s Bitcoin treasury program marks one of the most significant corporate pivots in recent years. Initially founded as Red Planet Japan and focused on hotel operations, Metaplanet shifted its strategy following the financial strain caused by the pandemic. By early 2024, the company adopted a Bitcoin acquisition strategy inspired by similar models pioneered by companies like Strategy. This move has since transformed its financial profile, although the stock price remains 50% below its peak in June 2025 [6].

Industry observers have noted the increasing trend of corporate Bitcoin treasuries, with firms viewing Bitcoin as a strategic reserve asset. Hank Huang, CEO of Asia-focused quantitative trading firm Kronos Research, emphasized that corporate Bitcoin accumulation is now a global phenomenon, with firms using BTC to hedge against fiat currency risks and stabilize their balance sheets [6]. However, he also warned that volatility remains the greatest risk, with sharp price declines posing a challenge to corporate treasuries and potentially straining balance sheets and investor confidence [6].

The recent market environment has been marked by both optimism and caution. Bitcoin’s price has shown signs of volatility, with analysts pointing to potential price manipulation in recent weeks as the coin fell below $113,000. The cryptocurrency market has also experienced significant liquidations, with over $500 million in forced selling of long positions reported in early August. Despite these challenges, institutional interest in Bitcoin remains strong, particularly as regulatory clarity and institutional adoption continue to grow. Analysts from Bernstein predict a long bull run for Bitcoin, potentially reaching $200,000 by 2027 [4].

Metaplanet’s Bitcoin expansion, combined with recent purchases by other major holders such as MicroStrategy, has led to the two companies collectively holding over 648,000 BTC, or 3.1% of the total circulating supply. MicroStrategy’s latest purchase added 430 BTC to its holdings, raising its total to 629,376 BTC at an average price of $73,320. This expansion underscores the growing influence of corporate treasuries on Bitcoin liquidity and market dynamics, with both firms closely monitored by investors for further strategic moves [8].

Source: [1] MTPLF: Metaplanet Inc - Stock Price, Quote and News (https://www.cnbc.com/quotes/MTPLF) [2] Metaplanet Expands Bitcoin Treasury by 775 BTC, Assets ... (https://finance.yahoo.com/news/metaplanet-expands-bitcoin-treasury-775-093416226.html) [3] Bitcoin analysts point to 'manipulation' as BTC price falls ... (https://cointelegraph.com/news/bitcoin-analysts-point-to-manipulation-as-btc-price-falls-to-17-day-low) [4] Bitcoin could reach $200,000 within 6 months during 'long ... (https://finance.yahoo.com/news/bitcoin-could-reach-200000-within-6-months-during-long-exhausting-crypto-bull-market-173358527.html) [5] Bitcoin sinks to $115000 after hitting its newest record, as ... (https://www.cnbc.com/2025/08/18/crypto-market-today.html) [6] Metaplanet's Bitcoin Treasury Swells to 18,888 BTC With ... (https://finance.yahoo.com/news/metaplanet-bitcoin-treasury-swells-18-131603838.html) [7] Metaplanet Buys 775 BTC, Now Holds $1.94 Billion In Bitcoin (https://www.mitrade.com/insights/news/live-news/article-3-1049693-20250819) [8] MicroStrategy and Metaplanet Now Hold 3.1% of Bitcoin ... (https://bitbo.io/news/microstrategy-metaplanet-btc-supply/)