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Metaplanet Inc., a Japanese
treasury company, has seen significant developments in recent weeks, with its stock rising 4.19% to a market capitalization of $40.79 billion. The company, which transitioned from a hotel operator to a Bitcoin-focused enterprise in early 2024, has continued to expand its holdings, most recently acquiring 775 Bitcoin for $93 million, bringing its total holdings to 18,888 BTC. This places the company among the top corporate Bitcoin holders globally, with its Bitcoin treasury valued at approximately $2.18 billion [2].The firm has also been elevated in major financial indices, moving from a small-cap to a mid-cap stock in the FTSE Japan Index. This reclassification, part of the FTSE Russell’s September 2025 Semi-Annual Review, is expected to attract passive capital flows from traditional markets into the Bitcoin ecosystem. Metaplanet’s inclusion in the FTSE All-World Index further positions it as a bridge between conventional financial instruments and digital assets, offering investors indirect exposure to Bitcoin through index-linked portfolios [4].
The company’s aggressive accumulation strategy has already outperformed major Japanese blue-chip indices, such as the TOPIX Core 30, with year-to-date gains of 187% compared to the benchmark’s 7.2% [4]. This performance has been driven by its strategic shift to Bitcoin treasury management under the leadership of President Simon Gerovich, who has repeatedly emphasized the company's commitment to growing its BTC holdings. Metaplanet has outlined ambitious goals, including a target to accumulate 210,000 BTC by 2027, representing 1% of the cryptocurrency’s total supply [2].
The recent appointment of Eric
as a strategic adviser to Metaplanet has also generated market interest. Trump is set to attend the company’s shareholder meeting on September 1, a meeting that will include a vote on new capital-raising measures. His involvement, alongside a planned trip to Tokyo and participation in the Bitcoin Asia conference in Hong Kong, underscores the Trump family’s expanding influence in the digital asset space. Eric Trump’s participation is not an isolated development; his family has been actively pursuing crypto-related ventures, including a $1.5 billion transition to a crypto treasury and Bitcoin accumulation by the & Technology Group [1].The company’s growing profile has coincided with broader institutional interest in Bitcoin, particularly in Japan. Regulators recently approved the country’s first yen-denominated stablecoin, and the upcoming WebX2025 forum will feature Finance Minister Katsunobu Kato addressing the future of digital assets. As more corporations and institutional players explore Bitcoin as part of their treasury strategies, Metaplanet’s continued expansion and reclassification in key financial indices signal a broader shift in the perception of digital assets within traditional markets [1].
Source:
[1] Eric Trump to join Metaplanet meeting in Japan (https://www.thestreet.com/crypto/markets/eric-trump-to-join-metaplanet-meeting-in-japan-)
[2] Metaplanet Acquires 775 Bitcoin, Holding Reaches ... (https://www.bitget.com/news/detail/12560604926189)
[3] Eric Trump to join Metaplanet meeting in Japan - Yahoo Finance (https://finance.yahoo.com/news/eric-trump-join-metaplanet-meeting-180824307.html)
[4] Bitcoin treasury firm Metaplanet graduates to FTSE Japan ... (https://cointelegraph.com/news/metaplanet-added-ftse-japan-all-world-stock-indices)

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