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Metaplanet, a Tokyo-listed investment firm, has bolstered its Bitcoin holdings by acquiring 780 BTC at an average price of $118,622, increasing its total reserves to 17,132 BTC valued at $1.73 billion [1]. This purchase elevates the company to the seventh-largest public Bitcoin holder globally, surpassing entities like
and [4]. CEO Simon Gerovich emphasized the firm’s goal to accumulate 210,000 BTC—roughly 1% of Bitcoin’s total supply—by 2027, positioning the asset as a core treasury component [1].The acquisition reflects a strategic pivot toward Bitcoin as a “simple, deflationary reserve asset,” contrasting with peers like
, which maintains a diversified crypto portfolio [5]. Metaplanet’s Bitcoin portfolio has generated a 449.7% year-to-date yield as of July 2025, with a 129.4% quarterly return, underscoring its resilience amid market fluctuations [3]. The firm’s second-quarter 2025 revenue rose 42.4% year-over-year to 1.1 billion yen ($7.6 million), attributed to gains from Bitcoin operations [3].Market reactions have been mixed. Following the announcement, Metaplanet’s shares surged 5.6% to 1,241 yen, reversing a 4.2% monthly decline [2]. However, the stock fell 6.9% over five days and 16.7% in a month, illustrating the volatility inherent in crypto-linked equities [4]. Despite short-term swings, the company’s Bitcoin strategy has drawn investor attention, with analysts noting its potential to influence institutional adoption trends [6].
Metaplanet’s aggressive accumulation aligns with a broader industry shift. New entrants like the Bitcoin Standard Treasury Company and
have reshaped the public holder rankings, reflecting growing institutional confidence in Bitcoin’s strategic value [4]. While trailing MicroStrategy’s 607,770 BTC, Metaplanet now leads as the largest non-U.S. corporate holder, with a transparent reporting framework designed to mitigate risks from price volatility [7].The firm’s approach also highlights Bitcoin’s evolving role as a corporate liquidity tool. Gerovich stated the strategy supports future acquisitions, signaling Bitcoin’s utility beyond a speculative asset [9]. As the cryptocurrency’s market capitalization surpassed $2.36 trillion and daily trading volume exceeded $37.49 billion in July 2025, Metaplanet’s systematic BTC expansion aims to reinforce the asset’s legitimacy in corporate treasuries [10].
Source:
[1] Metaplanet Expands Bitcoin Treasury to 17,132 BTC (https://cointelegraph.com/news/metaplanet-expands-bitcoin-treasury-17132-btc)
[2] Bitcoinmagazine (https://bitcoinmagazine.com/news/metaplanet-buys-92-5-million-worth-of-bitcoin)
[3] Coindesk (https://www.coindesk.com/markets/2025/07/28/metaplanet-buys-780-more-bitcoin-increases-stash-to-17-132-btc)
[4] Bravenewcoin (https://bravenewcoin.com/insights/japanese-firm-metaplanet-adds-780-bitcoin-now-holds-over-2-billion-in-digital-assets)
[5] Cryptopotato (https://cryptopotato.com/metaplanets-bitcoin-holdings-now-exceed-2b-sharplink-doubles-down-on-ethereum/)
[6] Coincentral (https://coincentral.com/metaplanet-inc-3350-t-stock-doubles-down-on-crypto-with-780-btc-buy-eyes-100k-by-year-end/)
[7] Zycrypto (https://zycrypto.com/metaplanet-boosts-bitcoin-stash-above-2-billion-with-latest-780-btc-acquisition/)
[9] Ainvest (https://www.ainvest.com/news/bitcoin-news-today-metaplanet-boosts-bitcoin-holdings-2-billion-asia-largest-corporate-holder-17-132-btc-2507/)
[10] Ainvest (https://www.ainvest.com/news/bitcoin-news-today-metaplanet-acquires-780-bitcoin-92-5m-holdings-reach-17-132-btc-shares-rise-5-6-2507/)

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