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Metaplanet Inc., the Tokyo-listed company aggressively expanding its
holdings, has increased its cryptocurrency reserves by acquiring an additional 780 BTC. The purchase, totaling ¥13.666 billion (approximately ¥17.52 million per BTC), brings the firm’s total Bitcoin holdings to 17,132 BTC, solidifying its position as one of Asia’s most aggressive corporate Bitcoin accumulators. The average purchase price across all acquisitions now stands at ¥14.78 million per BTC, reflecting a disciplined accumulation strategy [1].CEO Simon Gerovich has championed a Bitcoin-first approach since launching the company’s Treasury Operations in December 2024. Under his leadership, the company has transformed Bitcoin management into a standalone business unit, leveraging capital markets and operational income to scale its BTC reserves. Funding for the latest acquisition came from stock option exercises and early bond redemptions, demonstrating a strategic reallocation of capital toward digital assets [1].
The firm’s Bitcoin-centric strategy has yielded significant returns. Since the start of 2025, Metaplanet has achieved a 449.7% BTC yield, a metric that measures Bitcoin gains per fully diluted share. This figure surged 22.5% in Q3 alone, highlighting the rapid growth of its digital asset reserves. Additionally, the company tracks two key performance indicators: BTC Gain (in Bitcoin) and BTC ¥ Gain (in yen). For July, the BTC ¥ Gain reached ¥52.5 billion, underscoring the value generated through Bitcoin alone, independent of share dilution effects [1].
Gerovich has emphasized Bitcoin’s role as a strategic reserve asset rather than a speculative play. “We’re not just buying Bitcoin—we’re engineering shareholder value in digital assets,” he stated on X, reflecting the company’s focus on long-term appreciation. The firm’s approach diverges from traditional corporate treasury management, which prioritizes stable, low-risk investments. Instead, Metaplanet treats Bitcoin as a core component of its business model, betting on its potential to outperform yen-based assets [1].
Critics have raised concerns about Bitcoin’s volatility, but the company remains focused on a long-term horizon. By treating Bitcoin as “digital gold”—a term Gerovich has used to describe its intrinsic value—Metaplanet aims to hedge against inflation and preserve capital. The firm’s results thus far suggest confidence in this strategy, with its 17,132 BTC holdings representing a clear bet on Bitcoin’s future.
The company’s actions align with a broader shift in corporate Japan, where a small but growing number of firms are adopting Bitcoin as part of their treasury practices. Whether this strategy proves sustainable will depend on Bitcoin’s price trajectory and the company’s ability to navigate regulatory and market uncertainties. For now, Metaplanet’s aggressive accumulation reaffirms its commitment to reshaping corporate finance through digital assets [1].
Source: [1] [Metaplanet Buys 780 BTC, CEO Gerovich Boosts Holdings to 17K+] [https://coinfomania.com/metaplanet-buys-780-btc-ceo-gerovich-boosts-holdings-to-17k/]

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