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Metaplanet Inc., Japan’s top Bitcoin-holding company, has acquired 780
(BTC) for $92.5 million at an average price of $118,622 per coin, bringing its total holdings to 17,132 BTC [1]. This purchase elevates the firm to the seventh-largest corporate Bitcoin holder globally, trailing only & Technology Group [1]. The acquisition, announced via a July 28 tweet, underscores the company’s continued commitment to Bitcoin as a strategic asset, despite the high average purchase price.The firm’s total Bitcoin holdings, valued at approximately $2 billion as of July 28, 2025, represent a significant portion of its corporate treasury. Metaplanet’s average cost per BTC has risen to $101,030, compared to $87,992 in March 2025, as it leverages capital from bond redemptions, share issuances, and operational income to finance its Bitcoin strategy [1]. Over the past six months, the company has diluted its share count by nearly 35% to fund its
purchases, a move that has driven investor sentiment and boosted trading volumes on the Tokyo Stock Exchange.Market reactions to the latest purchase were immediate: Metaplanet’s stock price surged 6% following the announcement, with shares trading at $1,255 [1]. Since first allocating capital to Bitcoin in early 2025, the firm’s stock has appreciated by over 200%, outpacing broader market trends. This performance is partly attributed to Bitcoin’s year-to-date price gains, which have generated a 449.7% return on Metaplanet’s Bitcoin investments in 2025 alone [1].
The company’s strategy diverges from conventional corporate practices in Japan, where most firms avoid holding large Bitcoin reserves. By prioritizing Bitcoin accumulation over dividend payouts, Metaplanet aims to enhance long-term shareholder value if Bitcoin prices continue to rise. However, the approach carries risks, including short-term dilution and reliance on volatile external financing. Analysts note that the firm’s success hinges on maintaining market confidence and avoiding overleveraging [1].
While Metaplanet’s aggressive Bitcoin acquisition has positioned it as a key player in corporate crypto adoption, its financial metrics remain unconventional. The firm uses custom metrics such as BTC Yield (22.5% in 28 days as of July 28) and BTC Gain to evaluate performance, but explicitly cautions that these metrics should not replace traditional financial indicators like cash flow or net income [1]. Critics highlight the rapid share issuance and debt obligations as potential vulnerabilities in an extended bear market.
Source:
[1] [Metaplanet Buys 780 More Bitcoin, Total Now Over 17,000 BTC] [https://cryptonews.com/news/metaplanet-buys-780-bitcoin-total-now-over-17000-btc/]
[2] [Metaplanet Buys 780 Bitcoin — Now Holds Over 17000 BTC] [https://coinpedia.org/news/metaplanet-buys-780-bitcoin-now-holds-over-17000-btc/]

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