Bitcoin News Today: Metaplanet’s Bitcoin Bet: A Hotel Turned Treasury Powerhouse

Metaplanet, a Japanese company that transitioned from a hotel operator to one of the most aggressive Bitcoin treasury firms globally, has significantly expanded its Bitcoin holdings. The firm recently acquired an additional 103 BTC for approximately $11.7 million, bringing its total Bitcoin reserves to 18,991 BTC, valued at over $2.2 billion at current exchange rates [3]. The acquisition adds to a broader strategy of treating Bitcoin as a core corporate reserve asset, a move that places Metaplanet among the top holders of the cryptocurrency worldwide. The company’s Bitcoin Treasury Operations, launched in April 2024, have been executed through capital market instruments such as share issuance and bond programs, channeling proceeds directly into Bitcoin purchases [5].

This recent Bitcoin purchase was partially funded through the exercise of 49,000 stock acquisition rights, which added 4.9 million shares to Metaplanet’s total outstanding shares, now reaching 722 million. While this financing mechanism dilutes existing shareholders, it enables the company to continue accumulating Bitcoin without drawing down its cash reserves. Metaplanet has also taken steps to manage its balance sheet, including the partial redemption of 3 billion yen ($20.4 million) of its 19th Series Ordinary Bonds. This action reflects the company’s dual focus on optimizing liabilities and maintaining aggressive Bitcoin allocation [2].

In parallel with its Bitcoin accumulation, Metaplanet has been upgraded from a small-cap to a mid-cap stock in the FTSE Japan Index, as confirmed in the index provider’s September 2025 semi-annual review. This inclusion, effective after market close on September 19, marks a significant milestone in the company’s evolution as a major player in both traditional equity markets and the Bitcoin ecosystem. The index upgrade also elevates Metaplanet’s status in the FTSE All-World Index, a broader benchmark tracking the largest publicly traded companies globally [4]. The inclusion is expected to channel passive capital flows into Metaplanet, offering institutional investors indirect exposure to Bitcoin through traditional equity indices. Analysts suggest that this could bolster liquidity and long-term stability for the company, though it may also introduce volatility linked to Bitcoin price swings [1].

Metaplanet’s aggressive Bitcoin strategy mirrors that of U.S.-based MicroStrategy, with both firms leveraging corporate financing to build substantial Bitcoin holdings. As of now, Metaplanet is among the top seven public companies globally in terms of Bitcoin reserves, according to Bitcointreasuries data [3]. The company’s performance has outpaced traditional Japanese equity benchmarks, with a year-to-date stock return of approximately 187% compared to the TOPIX Core 30’s 7.2% [4]. This performance underscores the growing institutional acceptance of Bitcoin as a reserve asset and highlights how corporate strategies are reshaping the traditional investment landscape.

The company’s leadership, including CEO Simon Gerovich, has emphasized the long-term value preservation of Bitcoin over fiat reserves, with the firm reporting a 29.1% BTC Yield in the quarter to date. Metaplanet’s strategic pivot into digital assets has also drawn high-profile attention, with Eric Trump, who joined as a strategic adviser in March, set to attend the firm’s next shareholder meeting in Tokyo [1]. As more companies follow a similar path, the integration of Bitcoin into major indices may set a precedent for broader adoption and regulatory acceptance. Analysts expect this trend to continue, with more corporate Bitcoin treasury initiatives likely in the coming months [1].

Source:

[1] Bitcoin Price Drops Below $112,000 As Metaplanet ... (https://bitcoinmagazine.com/markets/bitcoin-price-drops-below-112000-as-metaplanet-announces-to-buy-11-7m-worth-of-bitcoin)

[2] Metaplanet Pushes Bitcoin Holdings Higher With Fresh $11.8 ... (https://finance.yahoo.com/news/metaplanet-pushes-bitcoin-holdings-higher-051520918.html)

[3] Metaplanet adds $11.7 million worth of bitcoin, gains mid- ... (https://www.theblock.co/post/368062/metaplanet-buys-103-btc)

[4] Metaplanet graduates to FTSE Japan Index, Continues to Stack Bitcoin (https://cointelegraph.com/news/metaplanet-added-ftse-japan-all-world-stock-indices)

[5] Metaplanet Joins FTSE Japan Index, Continues to Stack Bitcoin (https://finance.yahoo.com/news/metaplanet-joins-ftse-japan-index-063327830.html)