Bitcoin News Today: Metaplanet's Bitcoin Bet Elevates It to Mainstream Finance's Radar

Metaplanet, a Tokyo-listed firm reinventing itself as one of Asia's most active Bitcoin treasury companies, announced on Monday that it has acquired an additional 103 BTC for approximately $11.7 million, bringing its total Bitcoin holdings to 18,991 BTC [1]. The purchase was made at an average price of $113,491 per bitcoin, further solidifying the company’s position as a significant corporate holder of the digital asset [2]. According to data from Bitcointreasuries, Metaplanet now ranks as the seventh-largest publicly listed Bitcoin holder, with an average acquisition price across its entire portfolio of $102,712 per coin [1].

The company’s continued accumulation of Bitcoin is part of a broader strategy initiated in April 2024, aimed at building a substantial treasury in the cryptocurrency. This strategy has yielded strong returns so far; reports indicate that Metaplanet achieved a return of over 95% in the first quarter of 2025, 129% in the second quarter, and 29% from July through late August [4]. Overall, the investment has appreciated by nearly 480%, outperforming most traditional equity strategies [4]. The company’s aggressive approach is also supported by financial instruments such as stock acquisition rights, with 49,000 rights exercised between August 18–22, adding 4.9 million shares to its outstanding share count [2].

In a separate development, Metaplanet was added to the FTSE Japan Index in the provider’s September 2025 semi-annual review. The company was upgraded from a small-cap to a mid-cap stock, a move that marks a significant step in its transformation from a traditional hotel operator to a leading Bitcoin treasury firm [2]. This inclusion, effective after market close on September 19, provides a regulated route for institutional exposure to Bitcoin through equity index investing [3]. Analysts have noted that this inclusion could channel institutional capital into Metaplanet, offering indirect exposure to Bitcoin while potentially enhancing liquidity and long-term stability for the company [3].

The company’s stock price reacted positively to these developments, rising approximately 3.5% midday on Monday in Japan [1]. While the stock has declined by 26.9% over the past month, it remains up 147.9% year-to-date [1]. The inclusion in the FTSE Japan Index also signals to the market that companies employing Bitcoin treasury strategies are increasingly being accepted within traditional equity benchmarks [3]. Analysts suggest that Metaplanet’s experience could serve as a blueprint for other corporations seeking to integrate Bitcoin holdings while maintaining participation in mainstream financial indices [3].

Bitcoin's price was slightly under pressure in the 24 hours prior to the announcement, trading at around $113,148 after briefly dipping below $112,000 [1]. Despite the recent price volatility, Metaplanet’s strategy appears to be aligned with broader institutional interest in Bitcoin, as several other public companies have also announced significant Bitcoin treasury initiatives in the past month [2]. The firm’s Bitcoin treasury strategy, combined with structural innovations such as equity dilution through stock rights, suggests a long-term commitment to Bitcoin as a strategic asset [2]. As more corporate entities adopt similar approaches, the interplay between traditional equity markets and Bitcoin is expected to grow in significance.

Source:

[1] The Block: Metaplanet buys 103 BTC (https://www.theblock.co/post/368062/metaplanet-buys-103-btc)

[2] Bitcoin Magazine: Bitcoin price drops below $112000 as Metaplanet announces to buy $11.7m worth of Bitcoin (https://bitcoinmagazine.com/markets/bitcoin-price-drops-below-112000-as-metaplanet-announces-to-buy-11-7m-worth-of-bitcoin)

[3] Yahoo Finance: Metaplanet joins FTSE Japan Index, continues to stack Bitcoin (https://finance.yahoo.com/news/metaplanet-joins-ftse-japan-index-063327830.html)

[4] Mitrade: Metaplanet goes big on Bitcoin amid fresh $11.6 million purchase (https://www.mitrade.com/insights/news/live-news/article-3-1066167-20250825)