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Metaplanet Inc., a Tokyo-listed investment firm, has acquired $92.5 million in Bitcoin, pushing its total holdings to 17,132 BTC. The purchase, announced on July 28, was executed at an average price of $118,622 per BTC, with the firm now holding Bitcoin valued at approximately $2 billion based on current market prices. CEO Simon Gerovich confirmed via social media that the firm’s average Bitcoin purchase price now stands at $101,030, underscoring a strategic emphasis on long-term value retention. The acquisition positions Metaplanet as Asia’s largest public Bitcoin holder and ranks it 7th globally among corporate Bitcoin holders [1].
The move triggered a 5% surge in Metaplanet’s stock, reflecting investor confidence in the firm’s aggressive digital asset strategy. By prioritizing Bitcoin over traditional cash reserves, the company aligns itself with pioneers like
, which has historically led corporate Bitcoin adoption. This shift signals a broader trend of institutions allocating portions of their balance sheets to cryptocurrencies as a hedge against inflation and currency devaluation [1].Metaplanet’s BTC Yield—a metric measuring the growth of its Bitcoin holdings relative to total share count—declined to 22.5% in the current quarter, down from a peak of 309.8% in late 2024. While analysts note the slowdown is tied to market volatility, the firm’s cumulative Bitcoin position remains one of the largest in the corporate sector, reinforcing its commitment to digital assets as a core treasury asset [2]. This strategy highlights a global shift toward alternative investments, particularly in environments marked by economic uncertainty [1].
The purchase underscores Japan’s growing role in corporate crypto adoption. With holdings exceeding 17,000 BTC, Metaplanet’s treasury now dwarfs many institutional counterparts. The firm’s actions could influence market dynamics, especially as its Bitcoin portfolio appreciates or as it explores monetization strategies for its digital assets [2].
Despite the immediate stock rally, long-term success hinges on Bitcoin’s price trajectory and effective asset management. Metaplanet’s strategy reflects a broader evolution in corporate treasury management, integrating digital assets into traditional frameworks. This shift could reshape institutional approaches to capital preservation in the years ahead [1].
Sources: [1] [Metaplanet Adds $92.5M in Bitcoin, Surpasses 17000 BTC Holdings] (https://cryptodnes.bg/en/metaplanet-adds-92-5m-in-bitcoin-surpasses-17000-btc-holdings/), [2] [Metaplanet Buys 780 BTC Worth $92.5M, Now Holds 17132 Bitcoins] (https://www.cryptotimes.io/2025/07/28/metaplanet-buys-780-btc-worth-92-5m-now-holds-17132-bitcoins/).

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