Bitcoin News Today: Metaplanet Adds 775 BTC to Treasury Amid Market Pullback

Metaplanet, a Tokyo-listed company widely regarded for its aggressive Bitcoin accumulation strategy, has recently bolstered its Bitcoin holdings by acquiring 775 BTC, valued at approximately $93 million, on August 18, 2025 [1]. This purchase, made at an average price of $120,006 per BTC, brings Metaplanet’s total Bitcoin holdings to 18,888 BTC, placing the firm among the world’s top public holders of the cryptocurrency [1]. The move underscores Metaplanet’s continued confidence in Bitcoin’s long-term value despite ongoing price volatility.

The timing of the acquisition is notable, as Bitcoin approached a key support level near $115,000 [1]. Metaplanet’s President, Simon Gerovich, praised the addition on social media, drawing comparisons to MicroStrategy’s strategy of building a substantial Bitcoin portfolio as part of corporate treasury management [1]. Gerovich emphasized the company’s ongoing commitment to its Bitcoin treasury strategy, aligning with a broader trend of institutional adoption of digital assets [1].

Since April 2024, Metaplanet has allocated approximately $1.94 billion toward Bitcoin-related initiatives, reflecting a strategic financial pivot that has yielded improved quarterly results for the firm [1]. The company’s recent quarterly performance indicates a turnaround in revenue, which may be attributed, in part, to its aggressive crypto strategy. Earlier in July 2025, Metaplanet had held 18,113 BTC and had set a goal to own 1% of all Bitcoin by 2027 [2]. However, the company has since raised its ambitions, with Gerovich announcing a new target of acquiring 30,000 BTC [3].

Metaplanet’s latest purchase of 518 BTC valued at $61 million occurred on August 15, further reinforcing the company’s bullish stance on Bitcoin [4]. The firm has continued to add to its holdings even as the broader cryptocurrency market has experienced fluctuations, with Bitcoin trading near $115,511 and Ethereum below $4,500 as of mid-August [5]. The company’s consistent buying pattern reflects a strategy of accumulating Bitcoin at lower price points, potentially positioning it as a long-term store of value and inflation hedge.

Analysts have noted that Metaplanet’s actions may influence market sentiment, particularly in Japan, where institutional interest in Bitcoin is on the rise [1]. The firm’s purchases have drawn attention from traders and investors, who are closely watching how corporate demand might impact Bitcoin’s price trajectory. Metaplanet’s CEO also announced a new purchase of ¥500 million worth of Bitcoin, further demonstrating the company’s commitment to integrating the asset into its long-term financial strategy [6].

Metaplanet’s approach aligns with a growing trend among corporations to view Bitcoin not just as an investment, but as a legitimate and strategic asset for corporate treasuries. While regulatory and macroeconomic uncertainties persist, Metaplanet’s continued accumulation highlights the evolving role of Bitcoin in institutional finance and corporate strategy.

Source:

[1] https://coinjournal.net/news/metaplanet-adds-775-bitcoin-to-treasury-amid-market-pullback/

[2] https://www.binance.com/en-NG/square/news/all

[3] https://blockchainreporter.net/okb-mnt-aero-ada-arb-lead-this-weeks-10-biggest-crypto-performers-pump-link-ldo-ray-and-kcs-follow/

[4] https://coinpedia.org/crypto-live-news/

[5] https://beincrypto.com/crypto-whale-movements-eth-link-strategies/

[6] https://cryptodnes.bg/en/tag/bitcoin/page/68/