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Metaplanet, a Tokyo Stock Exchange-listed Japanese investment firm, has further expanded its
treasury, acquiring 518 BTC for approximately $61.4 million on August 12 at an average price of $118,519 per coin [1]. This purchase brings the company’s total holdings to 18,113 BTC, valued at an average cost of $101,911 per coin, or approximately $1.85 billion in total [2]. In yen, the cumulative investment now exceeds 270 billion yen [3].This latest acquisition follows a similar purchase in late July, when Metaplanet added 463 BTC at an average price of $115,895, bringing its total holdings to 17,595 BTC at that time [4]. The company has been methodically increasing its Bitcoin reserves all summer, reflecting a “steady accumulation” strategy that prioritizes long-term value over short-term price fluctuations [5].
The move has already delivered strong returns for Metaplanet. Between July 1 and August 12 alone, the company recorded a 26.5% yield, contributing to a year-to-date gain of over 468% [6]. Despite the impressive returns, the market response to the latest purchase was muted. Metaplanet’s share price rose briefly by 1% after the announcement but closed the day at 980 yen [7]. Meanwhile, Bitcoin fell by around 2%, suggesting that the acquisition may have been partially anticipated by traders [8].
Metaplanet’s strategy is part of its broader “555 Million Plan,” which aims to acquire 210,000 BTC—roughly 1% of the total Bitcoin supply—by 2027 [9]. Analysts have noted that the company’s aggressive buying reflects growing confidence in Bitcoin as a strategic corporate asset, particularly in an environment of high inflation and economic uncertainty [10].
With over 18,000 BTC under management, Metaplanet has positioned itself as one of the largest institutional holders of Bitcoin globally. Its consistent accumulation underscores a long-term bet on the cryptocurrency’s role as a digital store of value, echoing strategies employed by other major Bitcoin investors. The firm’s actions signal continued institutional adoption and highlight the evolving role of Bitcoin in corporate treasury management.
Source:
[1] Metaplanet Buys 518 BTC, Increases Holdings to Over...
https://bitbo.io/news/metaplanet-expands-bitcoin-holdings/
[2] Japan's Metaplanet Expands Bitcoin Treasury to 18113 BTC
https://coindoo.com/japans-metaplanet-expands-bitcoin-treasury-to-18113-btc/
[3] Metaplanet Inc. Expands Bitcoin Holdings with New ...
https://www.tipranks.com/news/company-announcements/metaplanet-inc-expands-bitcoin-holdings-with-new-acquisition
[4] Metaplanet Expands Bitcoin Treasury With 518 ...
https://coingape.com/just-in-japans-metaplanet-expands-bitcoin-treasury-with-518-btc-purchase/
[5] Metaplanet Adds 518 BTC, Total Bitcoin Reserves Cross ...
https://www.tradingview.com/news/cryptopotato:4634fff55094b:0-metaplanet-adds-518-btc-total-bitcoin-reserves-cross-18-000-mark/
[6] Metaplanet Adds 518 BTC, Now Holds $1.85 Billion Worth ...
https://cryptopotato.com/metaplanet-adds-518-btc-now-holds-1-85-billion-worth-of-bitcoin/
[7] Market and Stock Reaction
[8] Metaplanet Inc. Expands Bitcoin Holdings with 518 BTC ...
https://coincentral.com/metaplanet-inc-expands-bitcoin-holdings-with-518-btc-acquisition/
[9] Metaplanet Adds 518 BTC, Now Holds $1.85 Billion Worth ...
[10] According to analysts, these concentrated corporate purchases might be a sign of an increasing institutional interest in Bitcoin, especially among companies that are adopting a “Bitcoin standard” approach to treasury management.

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