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Metaplanet, a Tokyo-listed investment firm, has acquired 780 Bitcoin (BTC), increasing its total holdings to 17,132 BTC as of July 28, 2025. The purchase, valued at $92.5 million with an average price of $118,622 per Bitcoin, aligns with the company’s long-term strategy to position Bitcoin as a core treasury asset. CEO Simon Gerovich emphasized this move solidifies Metaplanet’s commitment to digital assets, with a target of acquiring 210,000 BTC by 2027—approximately 1% of Bitcoin’s total supply [1]. The acquisition elevates Metaplanet to the position of the largest non-US corporate holder of Bitcoin, surpassing firms like
and but remaining behind MicroStrategy’s 607,770 BTC holdings [2].The stock market responded positively, with Metaplanet’s shares rising 5.6% following the announcement, reflecting investor validation of its Bitcoin-centric strategy. This momentum contrasts with a 4.2% decline in the firm’s share price the previous month, underscoring market sensitivity to its crypto-focused approach [3]. Financial performance has also shown improvement, with Q2 2025 revenue rising 42.4% year-over-year to 1.1 billion yen ($7.6 million), attributed to gains from Bitcoin operations [4]. The company’s Bitcoin portfolio has generated a 449.7% yield year-to-date in 2025 and a 129.4% quarterly yield, highlighting its resilience in a volatile market [5].
Metaplanet’s strategy diverges from diversified crypto portfolios adopted by peers like
, which holds alternative coins such as Ethereum and Solana. Instead, the firm prioritizes Bitcoin as a “simple, deflationary reserve asset,” aiming to reduce operational complexity by focusing exclusively on BTC [6]. This approach mirrors institutional trends toward Bitcoin adoption, particularly in markets facing economic uncertainty. Analysts note the move could influence broader corporate strategies, with historical data suggesting such accumulations may impact Bitcoin’s price trajectory and industry adoption rates [7].However, the firm’s success hinges on Bitcoin’s price stability. A significant drop in BTC’s value could erode the $2 billion valuation of Metaplanet’s holdings, posing risks to its financial stability. To mitigate this, the company has implemented a transparent reporting framework and a funding model designed to withstand macroeconomic and regulatory shifts [8]. Gerovich stated the strategy also supports future corporate acquisitions, signaling Bitcoin’s potential as a liquidity tool for expansion [9].
The acquisition occurs amid a broader institutional embrace of Bitcoin, with its market capitalization exceeding $2.36 trillion and 24-hour trading volume surpassing $37.49 billion [10]. By systematically expanding its BTC reserves, Metaplanet aims to reinforce Bitcoin’s role as a corporate treasury asset while navigating the challenges of market volatility.
Sources:
[1] [Metaplanet Expands Bitcoin Treasury to 17,132 BTC](https://cointelegraph.com/news/metaplanet-expands-bitcoin-treasury-17132-btc)
[2] [Japan-Based Metaplanet Boosts Holdings to Over $2 Billion](https://www.ainvest.com/news/bitcoin-news-today-japan-based-metaplanet-boosts-bitcoin-holdings-2-billion-780-btc-purchase-2507/)
[3] [Bitcoinmagazine](https://bitcoinmagazine.com/news/metaplanet-buys-92-5-million-worth-of-bitcoin)
[4] [Coindesk](https://www.coindesk.com/markets/2025/07/28/metaplanet-buys-780-more-bitcoin-increases-stash-to-17-132-btc)
[5] [Bravenewcoin](https://bravenewcoin.com/insights/japanese-firm-metaplanet-adds-780-bitcoin-now-holds-over-2-billion-in-digital-assets)
[6] [Cryptopotato](https://cryptopotato.com/metaplanets-bitcoin-holdings-now-exceed-2b-sharplink-doubles-down-on-ethereum/)
[7] [Coincentral](https://coincentral.com/metaplanet-inc-3350-t-stock-doubles-down-on-crypto-with-780-btc-buy-eyes-100k-by-year-end/)
[8] [Zycrypto](https://zycrypto.com/metaplanet-boosts-bitcoin-stash-above-2-billion-with-latest-780-btc-acquisition/)
[9] [99bitcoins](https://99bitcoins.com/news/bitcoin-btc/metaplanet-adds-780-btc-to-holdings-surpasses-17000-btc-mark/)
[10] [Ainvest](https://www.ainvest.com/news/bitcoin-news-today-metaplanet-boosts-bitcoin-holdings-2-billion-asia-largest-corporate-holder-17-132-btc-2507/)

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