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Metaplanet has made a significant move in the institutional Bitcoin landscape, acquiring 780 BTC for approximately $92.5 million, bringing its total holdings to 17,132 BTC valued at $1.73 billion as of July 28, 2025. This acquisition, announced by CEO Simon Gerovich on X, underscores the firm’s strategy to position Bitcoin as a core treasury reserve asset. With an average acquisition cost of $101,030 per coin—well below the current market price of $118,622—Metaplanet has locked in substantial unrealized gains and reported a 449.7% year-to-date BTC yield, solidifying its status as Asia’s largest public Bitcoin holder [1].
The firm’s rapid accumulation has narrowed
with , which holds 607,000 BTC, valued at approximately $61 billion at an average cost of $30,000 per coin. While Metaplanet’s holdings remain modest in volume compared to MicroStrategy’s, its aggressive pace and higher yield highlight a divergent approach to Bitcoin’s valuation potential. The move reflects a broader shift in Japan, where companies are increasingly viewing Bitcoin as a hedge against the yen’s declining purchasing power and inflationary pressures. Regulatory developments supporting Web3 initiatives have further eased corporate adoption, enabling firms like Metaplanet to lead the charge [1].The stock market responded positively to the announcement, with Metaplanet’s shares surging 5% immediately afterward. However, the stock remains down 6.9% over five days and 16.7% in the past month, indicating lingering skepticism despite the company’s crypto-focused strategy. Investors aligned with Bitcoin’s long-term narrative appear to favor Metaplanet’s bold approach, which mirrors the thesis of MicroStrategy’s Michael Saylor. Unlike U.S. firms like
or Marathon Digital, which hold Bitcoin as part of diversified portfolios, Metaplanet’s singular focus on Bitcoin as a primary reserve asset sets it apart, particularly in Japan, where institutional crypto adoption has been historically cautious [1].The implications of Metaplanet’s strategy extend beyond its own portfolio. By demonstrating Bitcoin’s utility as a capital preservation tool, the firm may catalyze broader institutional adoption in Asia, a region underrepresented in the global Bitcoin treasury space. The company’s rise aligns with surging global demand for Bitcoin ETFs and record-high spot prices, positioning publicly traded BTC holders as proxies for crypto exposure. As regulatory clarity improves in Japan and other Asian markets, corporations may increasingly follow Metaplanet’s example, further decentralizing Bitcoin’s institutional footprint [1].
Source: [1] [Metaplanet Shocks Market with $1.73B in Bitcoin, Closing Gap on MicroStrategy’s BTC Empire] [https://www.cryptoninjas.net/news/metaplanet-shocks-market-with-1-73b-in-bitcoin-closing-gap-on-microstrategys-btc-empire/].

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