Bitcoin News Today: Marti Allocates 20% of Cash Reserves to Bitcoin as Hedge Against Inflation

Marti Technologies, an Istanbul-based ride-hailing firm, has made a significant shift in its corporate treasury strategy by allocating 20% of its cash reserves to Bitcoin [1]. This bold move, announced in early July 2025, marks a strategic pivot toward digital assets as a long-term store of value and a hedge against inflation and currency risk [2]. The company emphasized that the transition is not speculative but is instead aligned with its broader financial planning to safeguard value amid economic uncertainties [3].

According to CEO Oguz A. Oktem, Bitcoin has demonstrated its reliability as an asset class, comparable in value to hard currencies and gold [4]. The decision to allocate a portion of its liquidity to Bitcoin reflects a growing trend among publicly traded firms to diversify their treasury holdings and explore the potential of cryptocurrencies as a buffer against traditional market volatility [5]. Marti is not alone in this endeavor, as several other companies are also exploring or increasing their exposure to digital assets [6].

The 20% allocation is the first phase of Marti’s broader strategy, with plans to potentially expand its crypto exposure to 50% of its cash reserves [7]. The firm has outlined intentions to diversify its digital asset portfolio to include other tokens, such as Ethereum and Solana, further broadening its risk profile. All crypto acquisitions will be transparently disclosed, with material changes in holdings reported to the market [8].

Marti’s decision is being held in a regulated, institutional-grade custodian that adheres to both Turkish and international financial regulations, ensuring that the company maintains compliance while navigating the evolving crypto landscape [9]. Importantly, the company clarified that the move will not affect its daily operations or growth strategies, and that all crypto purchases will be funded solely from surplus cash [10].

The news initially caused a rapid rise in Marti’s share price, although the euphoria subsided the following day as the market digested the implications of the shift [11]. Marti’s bold move could influence other Turkish corporations to consider similar strategies, particularly in an economic environment marked by high inflation and currency instability [12].

While the company has not provided a timeline for the acquisition or management of its Bitcoin holdings, the long-term nature of the investment suggests a strategic, rather than opportunistic, approach [13]. This decision aligns with the concept of a "Bitcoin treasury," where firms hold the cryptocurrency as part of their asset portfolio to mitigate risks and potentially enhance value over time [14].

Marti’s shift underscores the increasing institutional acceptance of Bitcoin as a legitimate asset class, particularly among firms operating in emerging markets where fiat currencies are subject to greater volatility [15].

Source:

[1] title: Turkish Ride-Hailing Giant Marti Announces Crypto ...

url: https://cryptorank.io/news/feed/1104a-turkish-riding-app-marti-announces-crypto-treasury

[2] title: Smart Money Move? Marti Technologies Allocates 20% of ...

url: https://medium.com/@MrResolve1/smart-money-move-905d146e0321

[3] title: Marti CEO Bets Big on Bitcoin: 20% of Company Reserves ...

url: https://www.hokanews.com/2025/07/marti-ceo-bets-big-on-bitcoin-20-of.html

[4] title: Bitcoin shows impressive resilience despite an 80000 BTC ...

url: https://www.instagram.com/p/DMvV43-sFr8/

[5] title: Tether-backed Twenty One ups Bitcoin stash to ...

url: https://www.bitcoininsider.org/article/280797/tether-backed-twenty-one-ups-bitcoin-stash-43500-btc-eyes-strategys-crown

[6] title: Marti Technologies Pivots: Allocates 20% of Cash Reserves to Bitcoin with Eye on 50% Crypto Exposure.

url: https://stockinvest.us/stock/MMMM