Bitcoin News Today: Marti Allocates 20% of Cash Reserves to Bitcoin to Hedge Inflation

A Turkish technology firm has become the first in its home country to allocate a portion of its liquid assets to cryptocurrency, marking a significant step in the nation’s corporate adoption of digital assets. Martı İleri Teknoloji AŞ, a mobility app developer, announced in June 2025 that it would hold up to 20% of its cash reserves in Bitcoin (BTC), with the potential to increase the allocation to 50% depending on market conditions. The move aligns the company with a global trend where firms like MicroStrategy and ZOOZ Power have integrated crypto into their treasury strategies [1][2].

The decision reflects a strategic balance between mitigating macroeconomic risks and capitalizing on Bitcoin’s growth potential. By allocating reserves to BTC, Martı aims to hedge against inflationary pressures and currency devaluations while diversifying its financial holdings. The company has maintained its budget for expanding ride-sharing and transportation services, ensuring that its core operations remain unaffected by the pivot to crypto [1]. Despite an 8% drop in its stock price following the announcement, shares of MARTI (MRT) remain 49% higher than their value during the same period last year [2].

Analysts note that Martı’s approach mirrors broader corporate strategies to leverage cryptocurrencies for long-term value creation. The firm’s phased allocation model—starting with 20%—demonstrates a cautious yet forward-looking stance, allowing it to adjust exposure based on regulatory developments and market volatility. This mirrors similar moves by other firms, such as ZOOZ Power’s $180 million private placement to establish Bitcoin reserves in the same timeframe [4]. However, the lack of a standardized regulatory framework for digital assets remains a potential hurdle for widespread adoption [1].

The implications of such strategies extend beyond individual companies. By treating Bitcoin as a complementary store of value, firms like Martı may influence broader market confidence in cryptocurrencies. The growing institutional adoption of digital assets could reinforce their legitimacy as an asset class, though volatility risks necessitate robust risk management. Martı’s decision also highlights Turkey’s unique economic landscape, where currency instability has driven some businesses to explore alternative reserves.

As the corporate sector continues to experiment with crypto, the focus will likely shift to how these strategies perform across different economic cycles. Martı’s announcement positions it as an early adopter in Turkey’s corporate landscape, a market where digital currency adoption has been shaped by high inflation and monetary policy uncertainty [2]. The firm’s ability to navigate crypto’s volatility while maintaining operational stability could set a precedent for other regional businesses.

[1] Mitrade, [2] Investing.com, [3] Investing.com, [4] Infomarine.net, [5] Infomarine.net

Source:

[1] title1: Bitcoin Treasury Strategy: Marti Technologies To Hold 20% (url1: https://www.mitrade.com/insights/news/live-news/article-3-995009-20250730)

[2] title2: Marti to hold up to 50% of cash reserves in bitcoin, other (url2: https://in.investing.com/news/company-news/marti-to-hold-up-to-50-of-cash-reserves-in-bitcoin-other-crypto-93CH-4931566)

[3] title3: Marti plans to hold 20% of cash reserves in crypto assets (url3: https://in.investing.com/news/cryptocurrency-news/marti-plans-to-hold-20-of-cash-reserves-in-crypto-assets-432SI-4931540)

[4] title4: $180M Bitcoin Treasury Play: ZOOZ Makes History as First (url4: https://infomarine.net/en/insight/118-crypto-news/34760-$180m-bitcoin-treasury-play-zooz-makes-history-as-first-nasdaq-tase-listed-crypto-reserve-company.html)

[5] title5: Digital Commodities Grows Bitcoin Treasury to 10.56 BTC (url5: https://infomarine.net/en/insight/118-crypto-news/34788-digital-commodities-grows-bitcoin-treasury-to-10-56-btc,-strengthens-crypto-strategy-with-key-appointments.html)