Bitcoin News Today: Marathon's BTC Buy Accelerates Bitcoin's Corporate Adoption Push

Marathon Digital Holdings Inc. (NASDAQ: MARA) has added 400 BTC to its corporate treasury, valued at approximately $45.9 million, as part of an aggressive accumulation strategy amid recent market volatility. The purchase, executed through FalconX and custodied by Anchorage Digital, follows a sharp 13% drop in Bitcoin (BTC) prices triggered by U.S.-China tariff tensions in late September 2025. The firm, now holding 52,850 BTC ($6.06 billion), has increased its holdings by over 6,000 BTC in 2025 alone, reflecting a broader trend of institutional Bitcoin buying.

The move aligns with Marathon's dual strategy of mining and direct purchases. In September, the company mined 218 blocks-a 5% monthly increase-while the global Bitcoin hashrate rose 9% to 1,031 EH/s. Marathon's accumulation mirrors actions by peers like MicroStrategy, which holds 576,230 BTC ($60 billion+), and Galaxy Digital, which has maintained a Bitcoin reserve since 2013. Corporate adoption has surged, with public companies now controlling 725,000 BTC-exceeding 2025's projected annual issuance of 164,250 BTC.

Market conditions have been volatile. Bitcoin briefly fell below $100,000 in early October but rebounded to $114,700 as trade-war fears eased. Analysts warn that sustained gains above key resistance levels remain elusive, with some predicting a retest of $100,000 if institutional buying slows. Meanwhile, U.S. entities now hold 65% more Bitcoin than offshore counterparts, driven by ETF inflows and corporate treasuries. U.S.-listed spot Bitcoin ETFs, including BlackRock's IBIT, have attracted $106.8 billion in assets, further entrenching institutional demand.

Regulatory clarity has also bolstered adoption. The U.S. passed the GENIUS Act in July 2025, streamlining stablecoin regulations, while the SEC's new listing rules accelerated ETF approvals. These developments have positioned the U.S. as a global leader in Bitcoin adoption, with public companies and ETFs collectively controlling 12.2% of the circulating supply.

Price forecasts remain polarized. Bullish analysts, including Standard Chartered and ARK Invest, predict Bitcoin could reach $200,000–$300,000 by 2026, citing ETF inflows and tightening supply dynamics. Conversely, bearish scenarios, such as Citigroup's recessionary model, warn of a potential drop to $83,000. On-chain data shows 94.5% of BTC in profit, but high supply density near current prices signals potential volatility.

Marathon's recent purchase underscores its confidence in Bitcoin's long-term value. "Bitcoin's scarcity and institutional adoption create a compelling case for strategic reserves," said a company spokesperson. With corporate accumulation nearing 1 million BTC, Marathon and peers are reshaping Bitcoin's narrative-from speculative asset to corporate treasury standard.

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[1] BTC Mining Firm Marathon (MARA) Scoops Up 400 BTC After (https://www.coindesk.com/markets/2025/10/13/marathon-scoops-up-400-btc-after-friday-s-usd20b-crash)

[2] Marathon Digital Expands BTC Holdings - A R K H A M I N T E L L I ... (https://info.arkm.com/research/marathon-digital-btc-august)

[3] Marathon Digital Increases Bitcoin Holdings, Acquires ... (https://coinfomania.com/marathon-digital-increases-bitcoin-holdings-acquires-additional-4-1k-btc/)

[7] Global Corporations Bitcoin Holdings 2025 - Coinpedia (https://coinpedia.org/research-report/global-corporations-bitcoin-holdings-2025/)

[8] US Entities Take the Lead in Global Bitcoin Holdings (https://coinpaper.com/6856/us-entities-take-the-lead-in-global-bitcoin-holdings)

[9] Corporate Accumulation Nears 1M BTC: How It Affects Bitcoin ... (https://cryptodaily.co.uk/2025/09/corporate-accumulation-nears-1m-btc-how-it-affects-bitcoin-price)

[11] Bitcoin Price Predictions 2025–2026: Will BTC Hit $300K or Crash ... (https://ts2.tech/en/bitcoin-price-predictions-2025-2026-will-btc-hit-300k-or-crash-below-60k/)