Bitcoin News Today: MARA's Bitcoin Treasury Hits $5.9B as AI Expansion Drives Corporate Adoption

MARA Holdings Inc. (NASDAQ: MARA) has bolstered its Bitcoin treasury by adding 400 BTC in August 2025 through on-chain transactions, bringing its total holdings to 52,477 BTC, or approximately $5.9 billion at current prices. The move underscores the company's aggressive strategy to position Bitcoin as a core reserve asset, aligning with broader trends of corporate adoption in the digital asset space.

The August accumulation came as MARA's mining operations produced 705 BTC, maintaining an average of 22.7 BTC mined daily despite a 6% decline in Bitcoin's price during the month. CEO Fred Thiel highlighted the strategic purchase during a period of price volatility, stating the company "took the opportunity to add to our treasury". MARA's energized hashrate also rose 1% to 59.4 EH/s, with all miners at its Texas wind farm now operational and full deployment expected by Q4 2025.

The company's Bitcoin-centric strategy extends beyond mining. In a significant expansion, MARA announced a $168 million agreement to acquire a 64% stake in Exaion, a French energy and computing firm, with an option to increase ownership to 75% by 2027. The partnership aims to integrate MARA's energy infrastructure with Exaion's AI-driven edge computing solutions, targeting cost reductions in data processing and supporting the European AI sector. This follows MARA's establishment of a European headquarters in Paris, accelerating its international growth ambitions.

MARA's Bitcoin holdings now rank it as the second-largest public company in BTC reserves, trailing only MicroStrategy's 636,505 BTC. The company has consistently raised capital through equity and convertible debt to fund Bitcoin purchases, a model pioneered by MicroStrategy and now replicated by firms globally. Analysts note that MARA's approach-combining mining output with strategic acquisitions-positions it as a leader in the corporate Bitcoin movement, with institutional allocations projected to reach $300 billion by 2026.

Despite short-term market challenges, including a 3% drop in MARA's stock price over the past month, the company's long-term outlook remains robust. A five-year shareholder return of 699% and a forward price target of $23.87 reflect investor confidence in its dual focus on Bitcoin and AI infrastructure. However, risks such as Bitcoin's price volatility and high capital expenditures remain critical watchpoints.

The broader corporate adoption of Bitcoin continues to gain momentum, with firms like GameStop, Trump Media, and SharpLink Gaming entering the fray. MARA's recent $950 million capital raise and its role in the U.S. Strategic Bitcoin Reserve initiative further solidify its influence in shaping the future of digital asset treasuries. As regulatory clarity and declining volatility support institutional interest, MARA's strategic pivot toward AI and renewable energy infrastructure could unlock new revenue streams beyond its Bitcoin holdings.

Source: [1] MARA Announces Bitcoin Production and Mining Operation ... (https://ir.mara.com/news-events/press-releases/detail/1409/mara-announces-bitcoin-production-and-mining-operation-updates-for-august-2025)

[2] MARA Holdings, Inc. - Bitcoin Treasury Holdings (https://bitcointreasuries.net/public-companies/mara)

[3] MARA Bitcoin Treasury Grows as Firm Mines 705 BTC in August (https://coincentral.com/mara-bitcoin-treasury-grows-as-firm-mines-705-btc-in-august/)

[4] MARA Holdings (MARA) Announces August 2025 Bitcoin ... (https://finance.yahoo.com/news/mara-holdings-mara-announces-august-172220412.html)

[7] MARA Expands Beyond Bitcoin Mining with Strategic ... (https://defi-planet.com/2025/08/mara-expands-beyond-bitcoin-mining-with-strategic-ai-infrastructure-acquisition/)

[10] From Bitcoin To Ethereum: The Rise Of Crypto ... (https://www.forbes.com/sites/clorischen/2025/07/19/from-bitcoin-to-ethereum-the-rise-of-crypto-treasury-strategies/)

[11] Corporate Bitcoin Adoption in 2025: The Strategic Treasury ... (https://www.businessinitiative.org/business-tips/bitcoin-business-treasury-strategy-2025/)