Bitcoin News Today: Ledger Cuts Prices, Gives Bitcoin to Push Crypto Security for All

Ledger, a leading provider of cryptocurrency hardware wallets, has permanently reduced the price of the Ledger Nano S Plus to €49, making it more accessible for crypto users seeking a secure and affordable storage solution. This price cut is part of a broader promotional campaign that runs until September 9, 2025, during which customers who purchase the Nano S Plus can also receive up to $10 in Bitcoin. The promotional offer extends across Ledger’s full range of products, with higher-value models such as the Ledger Stax and Ledger Flex offering larger Bitcoin rewards of up to $80 and $70, respectively. Additionally, customers who opt to purchase the Ledger Recover key restoration service alongside their chosen wallet will receive an extra $10 in Bitcoin [2].

The limited-time campaign emphasizes Ledger’s commitment to making self-custody—where users retain control over their private keys—more accessible and affordable. By combining the reduced price of the Nano S Plus with the added Bitcoin incentives, Ledger aims to attract both new and experienced crypto users. For beginners, the Nano S Plus provides a cost-effective entry point into secure crypto storage, while experienced investors can benefit from larger Bitcoin rewards by opting for higher-end models. The company highlights that the campaign is designed to align with the growing demand for robust security solutions in a market increasingly affected by hacks and scams [2].

The Bitcoin rewards are automatically credited to users’ wallets upon registration via Ledger Live, a service that facilitates device management and account tracking. Users are not required to participate in any lotteries or meet hidden conditions to claim the Bitcoin bonuses; the rewards are distributed immediately after the purchase and registration process is completed. This straightforward approach aligns with Ledger’s message of simplicity and accessibility in the context of self-custody [2].

From a market perspective, the campaign appears well-timed given the current value of Bitcoin, which has surpassed $100,000. Receiving up to $90 in Bitcoin with a purchase is not only a financial incentive but also a strategic way to introduce users to the benefits of physical wallets. With rising interest in decentralized finance (DeFi) and blockchain-based applications, the campaign positions Ledger as a key player in the Web3 space. The offer encourages users to explore the advantages of self-custody while also providing them with immediate value in the form of Bitcoin [2].

The promotion underscores the importance of hardware wallets in the broader cryptocurrency ecosystem. As cyber threats continue to evolve and the number of crypto users grows, the demand for secure, offline storage solutions is expected to rise. Ledger’s reduced pricing and added Bitcoin incentives are likely to strengthen its market position and attract a wider audience to its platform. The company’s focus on accessibility and user-friendliness is also evident in its product design and marketing strategy, which aims to lower the barriers to entry for crypto newcomers while also appealing to more advanced users [2].

Source: [1] Home page (https://cryptoken.nl/en/collections/frontpage) [2] Unlocking Opportunities with Ledger: Get up to $90 in Bitcoin! (https://thecoinacademy.co/news/ledger-wallet-promo/)