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Metaplanet, Japan’s largest
treasury firm, has further expanded its Bitcoin holdings by acquiring an additional 1,009 Bitcoin, valued at approximately $112 million, bringing its total treasury to 20,000 BTC. The purchase, announced on September 1, 2025, reflects the company’s continued commitment to Bitcoin as a core reserve asset, according to filings and reports from CoinDesk and Cointelegraph. This acquisition places Metaplanet as the sixth-largest corporate holder of Bitcoin globally, surpassing companies like [2].The firm acquired the latest batch of Bitcoin for an average price of $102,607 per unit, which represents a 6.75% profit relative to Bitcoin’s current price. This strategic accumulation brings Metaplanet’s total investment in Bitcoin to 302.3 billion yen, or approximately $2.04 billion, at an average cost of 15.1 million yen per Bitcoin. The firm’s Bitcoin treasury strategy has been influenced by the early adoption pioneered by companies like MicroStrategy, which demonstrated the potential of corporate Bitcoin holdings as a store of value [1].
Despite these gains, Metaplanet faces challenges in its capital structure and share price performance. The company’s stock has declined by 54% since mid-June 2025, even as Bitcoin has gained roughly 2% during the same period. This downward trend threatens the firm’s fundraising model, which has been reliant on issuing new shares to finance Bitcoin purchases. Analysts have noted that the falling share price reduces the attractiveness of warrant exercises by investors like Evo Fund, a major shareholder with the right to acquire 34.5 million additional shares [1].
To counter this liquidity pressure, Metaplanet has announced plans to raise 130.3 billion yen ($880 million) through a public share offering in overseas markets. Additionally, the company’s shareholders are set to vote on the issuance of up to 555 million preferred shares, which could raise as much as 555 billion yen ($3.7 billion). These measures highlight the firm’s proactive approach to securing funding for further Bitcoin acquisitions and managing its equity structure [2].
The firm’s latest Bitcoin purchase underscores its role as Asia’s most prominent publicly traded Bitcoin adopter. From July 1 to September 1, 2025, the company achieved a Bitcoin yield of 30.7%, with its multiple to net asset value (mNAV) remaining just below 2. This performance highlights the potential for corporate Bitcoin treasury strategies to generate value for shareholders, although it also underscores the risks associated with such an approach, particularly during periods of price volatility [2].
The broader market context for Bitcoin treasury companies is evolving. While Metaplanet’s strategy has so far proven resilient, the broader sector remains exposed to risks such as falling Bitcoin prices and declining equity values, which can lead to margin calls and forced asset sales. This dynamic was observed in other firms where Bitcoin treasuries became liabilities under adverse market conditions [1].
Source: [1] Metaplanet Buys 1009 BTC, Reaches 20000 BTC (https://cointelegraph.com/news/metaplanet-20000-btc-treasury-share-price-slump) [2] Metaplanet (3350) Hits 20K BTC, Overtakes Riot Platforms (https://www.coindesk.com/markets/2025/09/01/metaplanet-bitcoin-purchase-takes-holdings-to-20k-btc-overtaking-riot-platforms)

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