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Japan-based Metaplanet has surpassed U.S. firm
Inc. to become the sixth-largest corporate holder of globally, with a total stash of 20,000 BTC as of Sept. 1. The company’s latest purchase of 1,009 Bitcoin, valued at $108.6 million, has pushed its total Bitcoin holdings to approximately $2.14 billion at the current market price of $107,407 per coin. The acquisition was made at an average price of $111,000 per Bitcoin, bringing the company’s average purchase price across all holdings to $102,800 [1].The increase in Bitcoin holdings follows Metaplanet’s aggressive accumulation strategy in 2025, during which the company ramped up from 13,000 BTC at the end of June to 20,000 BTC in just a few months. The firm’s purchases have been funded through capital market activities and operating income, including the issuance of more than 80 million new shares between July 10 and Aug. 29. These new shares were used to support early bond redemptions and additional Bitcoin purchases [2].
The company has introduced internal performance metrics, including a BTC Yield of 30.7% for the quarter ending Sept. 1. This metric reflects the growth of Bitcoin holdings relative to fully diluted shares and serves as a tool to evaluate the impact of Bitcoin purchases on shareholder value. In earlier quarters, the BTC Yield had surged as high as 309.8%, highlighting the aggressive nature of the firm’s strategy [1].
With a goal of holding at least 30,000 BTC by the end of 2025, Metaplanet must acquire an average of 2,500 BTC over the next four months. The firm has also set a more ambitious target of accumulating 1% of Bitcoin’s total supply—210,000 BTC—by 2027. However, it still lags significantly behind MicroStrategy, which holds 632,457 BTC as of Sept. 1. The latter’s early adoption, larger capital base, and more aggressive accumulation strategy are seen as key advantages [2].
Metaplanet’s transformation from a hotel operator into a Bitcoin-focused corporate entity has drawn international attention, particularly with the involvement of Eric Trump as a strategic board advisor. Trump is scheduled to attend a shareholder meeting in Tokyo to discuss a proposed international share offering that would raise $837 million to support further Bitcoin purchases. Despite the company’s bullish strategy, investor sentiment appears mixed, with shares falling 3.87% on the day of the announcement, likely due to concerns about dilution [2].
The firm’s Bitcoin treasury strategy, modeled after MicroStrategy’s playbook, continues to evolve as part of a broader effort to position Metaplanet as a global leader in corporate Bitcoin adoption. The company’s stock remains one of Japan’s most volatile and discussed assets in 2025, with a year-to-date return of over 136% driven largely by its Bitcoin-centric approach and inclusion in major benchmark indexes [2].
Source:
[1] Metaplanet Bitcoin Holdings Climb To 20,000 BTC After $108.6M Purchase (https://finance.yahoo.com/news/metaplanet-bitcoin-holdings-climb-20-052149775.html)
[2] Metaplanet Bitcoin holdings hits 20K: will it surpass Strategy? (https://crypto.news/metaplanet-bitcoin-holdings-hits-20k-will-it-surpass-strategy/)

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