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Japan-based Metaplanet has expanded its Bitcoin holdings by acquiring 780 BTC for $92.5 million at an average price of $118,622 per coin, according to a July 28, 2025, filing. This purchase brings the company’s total Bitcoin treasury to 17,132 BTC, valued at over $2 billion at the current price of $118,829 per Bitcoin. The firm, which launched its Bitcoin accumulation strategy in April 2024, has set a revised target of holding 210,000 BTC by the end of 2027 to control 1% of Bitcoin’s total supply.
CEO Simon Gerovich disclosed that Metaplanet’s cumulative Bitcoin investment now totals $1.73 billion, with a blended average purchase price of $101,030 per BTC. The treasury has generated a year-to-date yield of 449.7% in 2025 and a quarterly yield of 129.4% through June 30, achieved through a “sophisticated” financing mechanism involving capital market activities and operating income. The company’s strategy, described as the “most sophisticated crypto treasury masterplan outside Michael Saylor’s Strategy blueprint,” has transformed it from a little-known hotel operator into a major player in the corporate crypto space.
Metaplanet’s Bitcoin holdings now rank it as the seventh-largest public corporate holder, surpassing
and in late June. According to Bitcointreasuries data, the firm’s stash is valued at over $2 billion, trailing only Strategy, which holds 607,770 BTC valued at $72 billion. Other corporate buyers of Bitcoin include and , while some firms have diversified into alternative cryptocurrencies like Solana and Ethereum.The firm’s aggressive accumulation highlights a growing trend of institutional adoption of Bitcoin as a treasury asset. Metaplanet’s approach emphasizes disciplined funding through capital markets and operational revenue, balancing risk with long-term value capture. However, the strategy’s success depends on Bitcoin’s price resilience. While current valuations reflect confidence in the asset’s upside, volatility remains a key risk. A significant price correction could erode the value of its holdings, impacting its financial stability.
The company’s focus on Bitcoin contrasts with diversified portfolios of other corporate buyers. By concentrating exclusively on Bitcoin, Metaplanet aligns with the asset’s dominant market share but forgoes exposure to emerging blockchain ecosystems. This choice underscores a trade-off between simplicity and innovation. As corporate Bitcoin adoption intensifies, Metaplanet’s ability to sustain its acquisition pace while navigating macroeconomic uncertainties will be critical to its trajectory.
Source: [1] [Metaplanet Boosts Bitcoin Stash Above $2 Billion With Latest 780 BTC Acquisition] [https://zycrypto.com/metaplanet-boosts-bitcoin-stash-above-2-billion-with-latest-780-btc-acquisition/]
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