Bitcoin News Today: Institutional Trust in Bitcoin Drives Amdax's Treasury Play on Euronext

Amdax, a leading cryptocurrency service provider based in Amsterdam, announced its intention to launch a bitcoin treasury company called AMBTS (Amsterdam Bitcoin Treasury Strategy) on Euronext Amsterdam, the Dutch stock exchange. The initiative aims to capitalize on the growing corporate and institutional interest in bitcoin, particularly in Europe. AMBTS will operate as a stand-alone company with independent governance, and its long-term goal is to accumulate at least 1% of all bitcoin in circulation, equivalent to 210,000 BTC [1].

The move underscores a broader trend of institutional adoption of bitcoin as a reserve asset. As of now, over 10% of the total bitcoin supply is held by corporations, governments, and institutions, according to Amdax CEO Lucas Wensing. This trend has been amplified by regulatory developments and a more favorable macroeconomic environment, including persistent inflation and geopolitical instability. Amdax highlighted that the low correlation of bitcoin with traditional asset classes makes it an attractive addition to diversified portfolios.

To achieve its ambitious goals, AMBTS plans to raise capital from private investors through an initial financing round. The funds will be used to initiate a bitcoin accumulation strategy, with the expectation that this will be followed by an initial public offering on Euronext Amsterdam. The company emphasized that the financing is subject to the execution of definitive agreements and customary closing conditions. Once listed, AMBTS intends to leverage capital markets in multiple steps to grow its bitcoin holdings and increase equity value for shareholders [2].

Amdax’s track record in the crypto space is notable, having been the first crypto service provider in the Netherlands to register with the Dutch Central Bank in 2020. The firm has also obtained a Markets in Crypto-Assets Regulation (MiCAR) license from the Dutch Authority for the Financial Markets (AFM). These regulatory milestones reflect Amdax’s commitment to operating with a robust compliance and risk framework, including independent governance and audits. This background positions Amdax as a credible player in the evolving digital asset landscape in Europe [3].

The initiative by Amdax aligns with a growing number of European firms integrating bitcoin into their corporate balance sheets. Over 15 European companies have publicly disclosed their bitcoin holdings, including Germany’s Bitcoin Group, the United Kingdom’s Smarter Web Company, and France’s The Blockchain Group. While these holdings are relatively small compared to the overall investment portfolios, they represent a shift in how institutional investors are beginning to view bitcoin. In Asia, similar trends are emerging, with Japanese firm Metaplanet recently increasing its bitcoin holdings to over $2.1 billion [4].

As bitcoin continues to outperform traditional asset classes over the past decade, Amdax’s venture reflects an effort to create institutional-grade exposure to the cryptocurrency. With the regulatory environment evolving and adoption rates rising, the launch of AMBTS could signal a pivotal moment in the broader acceptance of bitcoin as a legitimate asset class. Amdax’s approach—leveraging its regulatory experience and market infrastructure—aims to provide institutional investors with a new vehicle to gain exposure to bitcoin’s potential growth.

Source:

[1] title1 (https://www.reuters.com/business/dutch-crypto-firm-amdax-aims-launch-bitcoin-treasury-company-euronext-2025-08-18/)

[2] title2 (https://cointelegraph.com/news/dutch-crypto-firm-bitcoin-treasury-amsterdam-s-euronext)

[3] title3 (https://finance.yahoo.com/news/dutch-crypto-firm-amdax-aims-060726238.html)

[4] title4 (https://www.amdax.com/en/article-overview/amdax-launches-amsterdam-bitcoin-treasury-strategy)