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OranjeBTC, a leading
treasury firm in Latin America, is set to debut on Brazil's B3 stock exchange via a reverse merger with Intergraus, a publicly traded educational services company, in early October 2025. The listing, scheduled for completion by October 7, will see OranjeBTC assume Intergraus' listing status with an estimated 85% free float of shares, aligning with B3's regulatory requirements[1]. The company holds 3,650 BTC, valued at approximately $420 million at current prices, positioning it as the largest corporate Bitcoin treasury in Brazil and among the top 25 globally[2]. This move aims to establish a transparent framework for institutional and retail investors to gain exposure to Bitcoin through a publicly traded entity, leveraging Brazil's growing appetite for digital assets[3].The reverse merger strategy bypasses the traditional IPO process, expediting OranjeBTC's entry into the market while ensuring compliance with corporate and regulatory approvals from B3 and the Brazilian securities authority (CVM)[1]. Post-merger, the company will disclose audited custody arrangements for its Bitcoin reserves, a critical step in building institutional trust. Market analysts note that the listing could catalyze broader adoption of Bitcoin treasuries in Latin America, with Brazil potentially emerging as a regional hub for digital asset governance[2]. The presence of a publicly traded entity with substantial BTC reserves may also encourage other corporations to adopt similar strategies, fostering a benchmark for corporate Bitcoin holdings in emerging markets[1].
OranjeBTC's capital structure is backed by a mix of institutional and crypto-native investors, including Adam Back, the Winklevoss twins, Mexican billionaire Ricardo Salinas Pliego, and venture capital firms Off the Chain Capital and ParaFi Capital[1]. These investors have contributed to an initial round of funding totaling $385 million, underscoring confidence in Brazil's digital asset ecosystem. The company's CEO, Guilherme Gomes, emphasizes Bitcoin's role in reshaping financial infrastructure, with OranjeBTC serving as a bridge for institutional investors to access crypto markets through equity exposure[2]. This alignment of traditional and crypto capital is seen as a rare combination in Latin America, where regulatory clarity and market liquidity have historically been limited[1].
In tandem with its public listing, OranjeBTC will launch an educational platform focused on Bitcoin and crypto asset management, leveraging Intergraus' infrastructure[1]. The initiative aims to address knowledge gaps among professionals and retail investors, covering topics such as custody solutions, risk management, and regulatory compliance. By demystifying Bitcoin's technical and governance aspects, the platform is expected to accelerate adoption among Brazilian investors, particularly in a market where 16.8% of adults already hold crypto assets[4]. Analysts suggest that such educational efforts could strengthen Brazil's position as a leader in crypto adoption within Latin America, where regional adoption rates grew by 63% in 2025[5].
The listing's potential market impact extends beyond Brazil. By creating a listed entity with a transparent Bitcoin treasury, OranjeBTC may stimulate the development of BTC-linked financial instruments, including debt and equity products[1]. This could contribute to the standardization of disclosure practices for corporate crypto holdings, a critical step in attracting institutional capital. However, challenges remain, including Bitcoin's price volatility and the need for robust risk management frameworks. The company's success will depend on its ability to maintain governance transparency and navigate regulatory scrutiny, particularly as Brazil introduces a 17.5% tax on crypto capital gains in 2025[5].
The timing of OranjeBTC's listing coincides with a broader shift in Latin America's crypto landscape. Countries like El Salvador and Panama have introduced regulatory frameworks to support Bitcoin adoption, while Brazil's central bank has tested a digital currency (Drex) to modernize payments[5]. Despite these advancements, Brazil's market remains fragmented, with institutional activity declining in 2023 due to macroeconomic uncertainties[4]. OranjeBTC's public listing could reinvigorate institutional interest, particularly among family offices and pension funds seeking diversified exposure to digital assets. If successful, the company may set a precedent for other Latin American firms to follow, reinforcing the region's role in the global crypto economy[1].
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