Bitcoin News Today: Influencer's Meme Coin Lawsuit Exposes Market's Volatility and Legal Risks

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Saturday, Nov 22, 2025 4:31 am ET2min read
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- Bitcoin's drop below $90,000 triggered crypto market volatility, with meme coins like HAWK and

suffering sharp declines amid regulatory scrutiny.

- Influencer Haliey Welch faces a class-action lawsuit over the HAWK token's 93% collapse, accused of profiting from a pre-planned "rug pull" scheme.

- Analysts highlight whale accumulation and technical support levels as potential catalysts for a

rebound, despite ongoing meme coin fragility.

- SEC's approval of a crypto ETF structure signals institutional interest, though unresolved legal and macroeconomic risks persist for speculative assets.

Bitcoin's decline below $90,000 has sent ripples through the cryptocurrency market, with

coins bearing the brunt of the downturn. The broader crypto market, which had seen a 1.37% rise in the past 24 hours to $3.16 trillion, remains volatile as investors reassess risk amid uncertainty surrounding . Meanwhile, a high-profile legal involving a Solana-based meme coin has intensified scrutiny on the sector, .

The lawsuit in question centers on Haliey "Hawk Tuah" Welch, the social media influencer whose viral 2024 interview catapulted her to fame. Welch has been added as a defendant in a federal class action lawsuit over the collapse of the HAWK meme coin, which surged to a $490 million market cap within 15 minutes of its launch before plummeting 93% in value. The amended complaint alleges Welch was paid up to $325,000 to promote the token,

, allowing insiders to profit before the crash. The filing further accuses Welch's company, 16 Minutes LLC, , which received 50% of trading activity revenue tied to the token.

The HAWK token's collapse mirrors other recent meme coin debacles, and a Trump-branded token. The lawsuit links these incidents to similar on-chain patterns, suggesting coordinated "rug pulls" orchestrated by pseudonymous wallets. Welch's inclusion in the case marks a significant shift; , which initially excluded her to focus on other defendants. The firm now argues her role in marketing the token-described as a "coordinated marketing funnel"-constitutes active participation in misleading retail investors.

Beyond legal woes, meme coins like

(DOGE) face renewed pressure. Despite stabilization in derivatives markets, has lost 37% since October's flash crash, trading at $0.1587. , the coin remains vulnerable to further declines unless it holds key support levels above $0.1500. Similarly, the Solana Meme (ETHEREUM) token, launched in 2024, , underscoring the speculative nature of the asset class.

Optimism persists, however, among those predicting a Bitcoin-driven rebound.

while retail traders capitulate-a historical precursor to market reversals. Technical indicators also point to a potential rebound as tests a critical support level above $90,000. James Thorne of Wellington-Altus draws parallels to Bitcoin's 2019 rally following a government shutdown, .

Regulatory developments add another layer of complexity.

signals growing institutional interest in crypto, though operational challenges remain for automated conversions. Such moves could eventually bolster investor confidence in meme coins by expanding access to diversified strategies.

As the market grapples with volatility, the HAWK lawsuit underscores the risks inherent in meme coin projects. With Welch's case pending and broader macroeconomic factors unresolved, investors remain on edge-balancing hopes for a rebound against the specter of further collapses.