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India’s affluent investors are increasingly embracing cryptocurrency as a significant investment avenue, with data from leading exchanges revealing a substantial influx of high-net-worth individuals (HNIs) and family offices into the digital asset market. This trend is fueled by the potential for high returns, the growing legitimacy of cryptocurrencies as an asset class, and the desire for portfolio diversification.
Exchanges such as CoinDCX and Mudrex have reported a notable surge in trading volumes from HNIs and family offices. CoinDCX, for instance, saw a 25% to 30% month-on-month increase in average trade size from high-value clients in July, compared to June’s average of ₹5 lakh per trade. Nearly half of CoinDCX’s total trading volume between January and June came from over 3,500 HNIs and institutional investors, each contributing over ₹50 lakh per month in spot market trades. Similarly, Mudrex reported a 30% surge in
trading volumes in one week, reaching $10 million.The shift in investor mindset is evident as the conversation has moved from questioning the viability of crypto to determining the optimal allocation and investment strategies. CoinSwitch co-founder Ashish Singhal noted a growing preference for established cryptocurrencies such as Bitcoin and Ethereum, which offer credibility and liquidity. Investors are also showing interest in Solana and XRP, indicating a broader acceptance of various digital assets.
While HNI trades are rising, retail investors continue to drive overall volume. CoinSwitch reported a threefold increase in daily average trading volume since Bitcoin’s recent price surge. CoinDCX saw its average daily volume climb from $9.17 million in June to $12.82 million in early July, a 40% increase. Mudrex also saw spot trading volume more than double, while futures trading grew 200% in just one week. Roughly 45% of trades involved Bitcoin, Ethereum, Solana, and XRP, with the rest led by high-velocity meme coins like Dogecoin, PEPE, and Shiba Inu. ZebPay reported that current activity shows a 60% skew toward buying, indicating retail investors are preparing for continued upward momentum.
The rally in crypto investments comes amid legislative progress in the U.S. during Crypto Week, which began July 14. Lawmakers are reviewing three bills that could redefine crypto regulation. The Genius Act, aimed at stablecoin regulation, has passed the House and Senate review and has been signed into law by President Donald Trump. The Clarity Act, which seeks to define the roles of U.S. regulatory agencies, and the Anti-CBDC Surveillance State Act, opposing centralized digital currencies, are moving to the Senate. These developments have boosted optimism among Indian investors, who are watching closely for similar clarity and reforms in India’s crypto ecosystem.
This trend is indicative of a broader global shift towards digital assets. As more investors recognize the potential of cryptocurrencies, the demand for these assets is likely to increase, driving up their value. The growing acceptance of cryptocurrencies by high-net-worth individuals is likely to drive further adoption and integration of digital assets into mainstream finance. The trend of India's wealthy investing in cryptocurrencies is a positive development for the digital asset market, indicating a growing acceptance of cryptocurrencies as a legitimate investment option and a shift in the perception of these assets from being speculative to being a viable investment choice.

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