Bitcoin News Today: Grupo Murano Shifts 70-80% Capital to Bitcoin Aims for $10B Treasury by 2029 to Hedge Inflation Amid High-Interest Rates

Grupo Murano, a Mexico-based real estate firm, has announced a strategic shift to allocate $1 billion in assets toward Bitcoin, marking a departure from its traditional real estate-centric operations. The company plans to refinance and sell properties to convert a significant portion of its capital into digital assets, with the goal of establishing a $10 billion Bitcoin treasury by 2029. This move positions the firm to leverage Bitcoin’s potential as a hedge against inflation and a tool for capital preservation in a high-interest-rate environment.

The restructuring involves reallocating 70-80% of the company’s capital to Bitcoin while retaining 20-30% for high-margin real estate projects, including hotel and mixed-use developments in Cancun and Mexico City. CEO Elías Sacal emphasized that the transition will generate liquidity through refinancing and sale-leaseback transactions, allowing the company to invest in Bitcoin without disrupting operational activities. Additionally, Grupo Murano plans to integrate Bitcoin into its business model by deploying Bitcoin ATMs and enabling BTC payments at properties under brands such as Hyatt and Mondrian.

Sacal’s strategy is rooted in Bitcoin’s perceived long-term growth potential, including a forecast of a 300% price increase over five years. He views the digital asset as a strategic alternative to traditional reserves, enabling financial independence while maintaining operational control. The firm’s dual approach—balancing Bitcoin investments with selective real estate projects—aims to optimize capital efficiency and mitigate risks tied to interest rate volatility. By prioritizing Bitcoin, Grupo Murano aligns with a broader trend of corporations exploring digital assets as treasury reserves.

The shift reflects growing corporate adoption of cryptocurrencies, driven by evolving financial markets and regulatory developments. While Bitcoin’s volatility remains a concern for critics, Grupo Murano’s phased strategy—starting with $1 billion in conversions and expanding over five years—seeks to balance growth aspirations with operational stability. The firm’s focus on high-margin real estate projects also signals confidence in sustaining development activity while pursuing digital asset returns.

Integration of Bitcoin into daily operations, such as payments and ATMs, could influence consumer and business adoption in the hospitality industry. However, the success of the strategy will depend on Bitcoin’s price trajectory and the company’s ability to execute its financial restructuring. The firm’s decision to retain a portion of its real estate portfolio provides a buffer, ensuring operational continuity while building digital asset reserves. This measured approach may serve as a model for firms navigating economic uncertainty through innovative financial strategies.

By committing to Bitcoin, Grupo Murano underscores the evolving role of cryptocurrencies in corporate finance. The firm’s strategy highlights a willingness to embrace technological and financial innovation, potentially setting a precedent for other real estate firms considering similar transitions. The timeline and execution of this plan will be critical, as the company aims to navigate market fluctuations, liquidity challenges, and regulatory changes while achieving its long-term Bitcoin treasury goals.