Bitcoin News Today: Fold Launches Bitcoin Gift Card on Major Platform Boosting Accessibility and Stock 4.74%

Fold Holdings Inc. has introduced the Fold Bitcoin Gift Card on the Giftcards.com platform, marking a new step in making bitcoin more accessible to everyday consumers [1]. The gift card is available for digital purchase and can be sent or used as a form of payment compatible with bitcoin wallets and platforms, allowing users to engage with the cryptocurrency in a familiar and straightforward manner [1]. The move is part of Fold’s broader strategy to expand the utility and acceptance of bitcoin in mainstream commerce.

The Fold Bitcoin Gift Card is the only bitcoin-based gift card available on Giftcards.com, a platform with a large consumer reach across the United States [2]. The collaboration with Giftcards.com, which is part of Blackhawk Network’s extensive payment ecosystem, gives Fold an exclusive position in offering a crypto-linked product on a well-established digital gift card platform. This strategic partnership enhances bitcoin’s visibility and reinforces its legitimacy as a consumer financial tool.

In its announcement, Fold highlighted the “financial utility” of the gift card, emphasizing its potential to introduce bitcoin to a broader audience through traditional retail channels [1]. The product simplifies the process of acquiring and using bitcoin, reducing the friction often associated with cryptocurrency transactions. This approach aligns with the increasing consumer interest in digital assets and reflects the growing demand for bitcoin-based financial products.

The news has also had a positive impact on Fold’s stock. Shares rose by 4.74% in pre-market trading following the announcement [3], signaling investor optimism about the company’s ability to innovate within the bitcoin financial services sector. Fold’s broader financial strategy involves creating accessible and user-friendly digital asset products, and the gift card initiative is a key component of that vision.

From an industry perspective, the launch of the Fold Bitcoin Gift Card illustrates the ongoing integration of cryptocurrencies into mainstream financial systems. By partnering with a major gift card marketplace, Fold is helping to bridge the gap between digital assets and traditional retail environments. This move aligns with broader trends of financial services firms expanding their offerings to include digital currencies, reflecting growing institutional and consumer acceptance of cryptocurrencies.

The announcement does not include specific performance metrics or adoption timelines, leaving room for future reports to assess the product’s success. However, the introduction of a bitcoin gift card on a prominent platform like Giftcards.com is a significant milestone in normalizing cryptocurrencies as part of everyday financial tools [1].

Sources:

[1] Fold Launches Bitcoin Gift Card on Giftcards.com, Expanding

URL: https://www.globenewswire.com/news-release/2025/08/11/3130889/0/en/Fold-Launches-Bitcoin-Gift-Card-on-Giftcards-com-Expanding-Bitcoin-Access-Across-the-Nation-s-Largest-Online-Gift-Card-Marketplace.html

[2] Fold launches bitcoin gift card on Giftcards.com marketplace

URL: https://www.streetinsider.com/Corporate+News/Fold+launches+bitcoin+gift+card+on+Giftcards.com+marketplace/25178340.html

[3] Fold launches bitcoin gift card on Giftcards.com

URL: https://seekingalpha.com/news/4483224-fold-launches-bitcoin-gift-card-on-giftcardscom