Bitcoin News Today: Fold and Blackhawk Expand Bitcoin Gift Card Availability to 400,000 U.S. Retailers

Fold Holdings, a Nasdaq-listed Bitcoin financial services company, has partnered with prepaid gift-card provider Blackhawk Network to expand the distribution of its Bitcoin Gift Card, making it available at over 400,000 retail locations and digital platforms across the United States. The collaboration aims to bridge the gap between traditional finance and digital assets by leveraging the familiarity of gift cards to introduce Bitcoin to a broader audience [1].

The Fold Bitcoin Gift Card, launched in May 2025, allows users to gift Bitcoin in a tangible, user-friendly format. Recipients can redeem the card through the Fold App or other compatible platforms without needing to set up a crypto wallet or understand blockchain technology. This seamless integration is intended to lower the barrier to entry for new users while offering a practical option for those already accustomed to using gift cards [2].

The gift card is currently available through select online retailers and via foldapp.com, with in-store availability expected later in 2025 as part of a phased rollout. The expansion strategy reflects a careful approach to scaling the product while maximizing accessibility and adoption. By integrating Bitcoin into a widely accepted purchasing format, Fold is addressing key challenges of usability and mainstream acceptance [3].

The partnership taps into the $300 billion U.S. gift card market, a space where consumer familiarity with gift cards provides a natural bridge to digital assets. According to industry insights, 47% of executives anticipate growth in crypto gifting in 2025, suggesting a growing appetite for innovative financial tools [4]. Will Reeves, Chairman and CEO of Fold, emphasized that the company is “building infrastructure for everyday adoption,” noting that the initiative allows millions of existing gift card users to access Bitcoin without disrupting their financial routines [5].

Jennifer Philo, GVP of Global Commerce at Blackhawk Network, stated that cryptocurrencies like Bitcoin are becoming an increasingly important part of how consumers engage with money. The integration of the Fold Bitcoin Gift Card into BHN’s extensive network reflects this shift, offering a practical solution for shoppers to earn, save, and spend with digital assets [6].

Fold is likely to benefit from the expanded reach through multiple revenue streams, including transaction fees and increased user engagement. As the product becomes more widely available, the company may experience a corresponding rise in transaction volume and customer base, supporting its mission to bridge traditional finance with a Bitcoin-powered future [7].

The initiative aligns with broader trends in the cryptocurrency sector, where companies are increasingly seeking ways to make digital assets more accessible and relatable. By using gift cards as a vehicle for Bitcoin, Fold is leveraging existing consumer behavior rather than requiring the creation of new financial habits [8].

Sources:

[1] Fold and Blackhawk Network Bring Bitcoin to Major U.S. Digital Retail Platforms (https://www.globenewswire.com/news-release/2025/07/31/3125003/0/en/Fold-and-Blackhawk-Network-Bring-Bitcoin-to-Major-U-S-Digital-Retail-Platforms.html)

[2] Fold And Blackhawk Network Bring Bitcoin To Major U.S. (https://www.barchart.com/story/news/33777708/fold-and-blackhawk-network-bring-bitcoin-to-major-u-s-digital-retail-platforms)

[3] Crypto Short News – Latest Real-Time Updates (https://coinpedia.org/crypto-live-news/)

[5] Fold Holdings, Inc. – Stock (https://www.stocktitan.net/news/FLD/fold-and-blackhawk-network-bring-bitcoin-to-major-u-s-digital-retail-mp105wuwn235.html)