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Figma, the design software platform, has disclosed in its IPO filing that it holds $70 million in Bitcoin through ETFs, a move that underscores the growing trend of institutional and corporate adoption of digital assets [1]. The company is preparing for a highly anticipated listing on the New York Stock Exchange, with its $18.8 billion valuation reflecting strong market confidence in its business model and growth trajectory [1]. In addition to its Bitcoin exposure,
also holds $30 million in Ethereum, showcasing a diversified approach to integrating cryptocurrency into its financial portfolio [2].The firm’s decision to allocate capital through crypto ETFs aligns with the U.S. Securities and Exchange Commission’s recent regulatory developments, which now allow ETFs to hold Bitcoin and Ethereum [2]. This regulatory clarity has enabled more institutional players to access digital assets, reducing barriers to entry and enhancing market legitimacy. Figma’s investment strategy appears to balance risk and reward by leveraging ETFs, which offer exposure to crypto markets without the complexities of direct asset management [2].
The $1.2 billion raised in its IPO filing reflects robust investor interest, with the company reportedly seeking a $13 billion valuation [3]. This capital infusion adds strategic depth to Figma’s financial planning, as the firm positions itself to capitalize on both its core software business and its emerging crypto-related opportunities. The timing of the IPO also aligns with a broader market optimism toward both tech startups and digital assets, reinforcing the company’s forward-looking approach [3].
Figma’s disclosures highlight a shift in corporate treasury management, where digital assets are increasingly being viewed as a legitimate and strategic component of capital allocation. The company’s approach mirrors similar moves by other publicly traded firms, signaling a broader institutional acceptance of Bitcoin and Ethereum as long-term, inflation-hedging assets [2].
While traditional industries, such as paper and packaging, continue to face margin pressures and cost challenges, tech firms like Figma are leveraging innovation and diversification to drive value creation [4]. Figma’s Bitcoin and Ethereum holdings may serve both as a hedge against macroeconomic uncertainties and as a speculative bet on the continued growth of the crypto market [4].
The move also illustrates the expanding role of crypto ETFs as a bridge between traditional and digital finance. By investing through ETFs, Figma reduces operational and custody risks associated with holding cryptocurrencies directly, while still benefiting from the underlying market exposure [2]. Analysts suggest that such strategies could encourage further institutional participation, potentially enhancing liquidity and reducing price volatility across
markets [2].As Figma moves closer to its NYSE listing, the market will be closely watching how its crypto holdings perform alongside its core software business. The company’s IPO is being positioned as one of the most significant of the year, with potential implications for how public markets perceive and value crypto-related investments.
[1] Why Figma Might be the Biggest IPO of 2025 https://vestedfinance.com/blog/us-stocks/why-figma-might-be-the-biggest-ipo-of-2025/
[2] SEC allows crypto ETFs to use bitcoin and ethereum https://www.facebook.com/groups/BitcoinMalaysia/posts/24620028697604982/
[3] Latest IPO News https://stockanalysis.com/ipos/news/
[4]
Reports Second Quarter 2025 Results https://finance.yahoo.com/news/international-paper-reports-second-quarter-110000436.html
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