Bitcoin News Today: Figma Backs Bitcoin as Long-Term Hedge, Not a Gimmick

Figma’s CEO has clarified that the company’s recent $91 million investment in Bitcoin is not a direct replication of MicroStrategy CEO Michael Saylor’s high-profile strategy of heavily investing corporate treasury in the cryptocurrency. Dylan Field, co-founder and CEO of Figma, emphasized the distinct rationale behind the move, positioning it as a strategic allocation rather than a speculative or identity-driven bet. The firm, which reported a 41% year-over-year revenue increase to $249.6 million in Q2 2025, has expanded its product portfolio with AI-powered tools such as Figma Make and Figma Draw, reflecting a broader innovation agenda that aligns with the evolving design and product development landscape. The acquisition of companies like Modyfi and Payload further supports Figma’s efforts to enhance its offerings across motion design, animation, and developer-centric platforms.

According to the second-quarter financial results, Figma’s cash reserves stood at $1.6 billion as of June 30, 2025, providing the firm with a strong balance sheet to pursue strategic opportunities. The Bitcoin allocation, while significant, is part of a diversified approach to managing corporate liquidity. Figma’s CFO, Praveer Melwani, noted that the firm is balancing growth investments in AI and platform expansion with a disciplined approach to cash flow and operating margins. The company’s net dollar retention rate for customers with annual recurring revenue of $10,000 or more reached 129%, indicating strong customer loyalty and expansion within its user base. This retention rate is a key metric for SaaS companies, particularly for Figma, which has grown its paid customer base to 11,906 with over $10,000 in ARR and 1,119 with more than $100,000 in ARR as of the same date.

The investment in Bitcoin represents a departure from conventional corporate treasury practices but is not an outlier in the tech industry. Figma’s approach contrasts with Saylor’s more aggressive and public stance on Bitcoin, which has been characterized as both visionary and controversial. Figma’s decision appears to reflect a measured, long-term view of the cryptocurrency’s potential as a store of value and hedge against inflation, rather than a short-term speculative move. The firm’s recent product launches, including Figma Sites and Figma Buzz, underscore its focus on integrating AI across the design and development lifecycle, aiming to streamline workflows and reduce friction between teams. The introduction of the Dev Mode MCP server, which accelerates developer workflows by contextualizing design systems within AI-generated code, further demonstrates Figma’s commitment to innovation.

Despite the Bitcoin purchase, Figma’s guidance for the remainder of 2025 remains optimistic, with revenue projections of $263–265 million in Q3 and $1.021–1.025 billion for the full year. Non-GAAP operating income is expected to range between $88–98 million. These forecasts are based on Figma’s current financial performance and strategic investments, including its recent user conference, Config, which contributed to increased sales and marketing spending during the quarter. The company’s forward-looking statements highlight the potential for continued growth and market share expansion, driven by its expanding product suite and customer engagement.

Analysts have noted that Figma’s Bitcoin move, while significant, does not align with the same risk profile as some of its peers who have adopted a more aggressive crypto stance. The firm’s financial strength, coupled with its disciplined growth strategy, suggests a more balanced approach to incorporating Bitcoin into its treasury strategy. Figma’s actions reflect a broader trend in tech companies exploring alternative assets for diversification and long-term value preservation. The firm’s transparency in reporting its financials and strategic decisions provides investors with clarity regarding its rationale for entering the cryptocurrency market. As Figma continues to evolve beyond its origins as a design tool to a comprehensive, AI-powered platform, its investment choices are increasingly shaped by macroeconomic conditions and long-term vision.

Source: [1] Figma Announces Second Quarter 2025 Financial Results (https://investor.figma.com/news-events/news/news-details/2025/Figma-Announces-Second-Quarter-2025-Financial-Results/default.aspx)