Bitcoin News Today: Figma's $91M Bitcoin Bet Signals Corporate Cash Shift

Figma, the collaborative design software company, has taken a modest step into the world of cryptocurrency by allocating $91 million of its $1.6 billion treasury into a Bitcoin exchange-traded fund (ETF), according to disclosures made during its second-quarter 2025 earnings call. This move, while relatively small in the context of Figma’s overall financial position, adds to a growing trend among public and private companies to incorporate digital assets into their diversified financial strategies.

During the call, Figma’s Chief Financial Officer, Praveer Melwani, noted that the company’s Bitcoin allocation is part of a broader approach to managing its cash reserves. “Within the $1.6 billion, we also held approximately $91 million in our Bitcoin exchange-traded fund,” he said. The figure, while representing a small portion of the company’s total liquidity, aligns with recent trends where firms seek to balance traditional investments with exposure to alternative assets.

Figma’s CEO, Dylan Field, emphasized that the company is not positioning itself as a “Bitcoin holding company,” differentiating its approach from more aggressive crypto strategies pursued by firms like MicroStrategy. “This is not, like, a Bitcoin holding company. It’s a design company, but I think there’s a place for it in the balance sheet and as part of a diversified treasury strategy,” Field said during an interview with CNBC.

Figma’s decision to invest in Bitcoin is part of a larger shift in corporate financial management, where companies are increasingly allocating portions of their cash reserves to digital assets. According to data from River, a crypto financial services firm, small and mid-sized businesses have contributed to a steady increase in corporate Bitcoin purchases in 2025, with entities from diverse industries making controlled and modest investments in the asset class.

The broader trend reflects a cautious yet growing interest in Bitcoin as a long-term store of value. While Figma’s allocation is relatively modest—less than 1% of its total cash holdings—it underscores the broader acceptance of Bitcoin as part of a diversified investment strategy. Figma’s approach mirrors that of many other public and private companies, which are treating Bitcoin as a long-term asset rather than a speculative bet.

Figma’s Bitcoin allocation also fits within a broader market context, where institutional and corporate demand has contributed to Bitcoin’s price performance this year. With Bitcoin trading above $110,000, the asset has gained traction among investors seeking exposure to a digital alternative to traditional treasury instruments.

Despite the company’s strong revenue performance—reporting second-quarter revenue of $249.6 million, a 41% year-over-year increase—Figma’s shares experienced a significant drop in the wake of its earnings announcement. On the day of the earnings release, shares fell nearly 18%, marking a continued decline since the company’s July IPO. The drop highlights the challenges facing public tech firms in the current market environment, even as they innovate and expand into new financial strategies.

The decision to invest in a Bitcoin ETF reflects a more conservative approach compared to firms like MicroStrategy, which has taken a more aggressive stance by directly purchasing large amounts of Bitcoin. Figma’s CFO stated that the company is still evaluating its broader investment strategy, but the current allocation is not expected to have a material impact on its financial results in the near term.

In the broader market, Bitcoin’s role as part of a corporate treasury strategy is gaining momentum. Companies across industries are now allocating varying percentages of their cash reserves to the asset, with some adopting a more speculative approach while others, like Figma, are treating it as a balanced and diversified component of their financial portfolio.

As more companies explore the potential of Bitcoin in their treasury strategies, the impact on the crypto market could become increasingly significant. While Figma’s $91 million allocation may seem small in isolation, it represents part of a broader trend that is reshaping the corporate approach to digital assets.

Source:

[1] Figma Announces Second Quarter 2025 Financial Results (https://investor.figma.com/news-events/news/news-details/2025/Figma-Announces-Second-Quarter-2025-Financial-Results/default.aspx)

[2] Figma Discloses $91 Million Bitcoin ETF Stake In Its $1.6 Billion Treasury As CEO Hints At M&A At Scale Amid AI-Driven Margin Pressures (https://www.benzinga.com/markets/earnings/25/09/47492990/figma-discloses-91-million-bitcoin-etf-stake-in-its-1-6-billion-treasury-as-ceo-hints-at-ma-at-scale-amid-ai-driven-margin-pressures)

[3] Bitcoin (BTC) Holdings Part of Broader Treasury Stategy (https://www.coindesk.com/markets/2025/09/04/figma-s-usd91m-bitcoin-bet-isn-t-a-michael-saylor-move-ceo-says)

[4] Figma's $91M Bitcoin Bet Isn't a 'Michael Saylor' Move, CEO Says (https://finance.yahoo.com/news/figma-91m-bitcoin-bet-isn-165807924.html)