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Eric
, along with , made a high-profile appearance on August 7, 2025, by ringing the Nasdaq opening bell to commemorate a $1.5 billion partnership with World Liberty Financial (WLFI) [2]. The event marked a significant step in Alt5 Sigma’s strategy to position itself as a core treasury firm for WLFI. Eric Trump, who recently joined the Alt5 board, led the ceremony, which also included WLFI co-founders Zak Folkman and Zach Witkoff [1].Alt5 Sigma’s partnership with WLFI grants the firm control of 7.5% of the token’s total supply, with the capital raised set to be used for debt repayment and the establishment of a token treasury [1]. The company has previously operated a crypto payments gateway for merchants and an OTC trading platform, and it also runs a biotech subsidiary focused on developing non-addictive pain-relief drugs [1]. The firm now appears to be shifting its primary focus to its role in WLFI’s treasury structure, a move that could significantly shape its future direction.
The event, held at Nasdaq headquarters, also featured Donald Trump Jr., who attended as an observer [2]. Zach Witkoff, chair of the Alt5 board, described the creation of the treasury as a critical step toward building a sustainable governance model for digital assets [1]. The ceremony underscored the increasing intersection between traditional financial institutions and the crypto ecosystem, particularly as more high-profile names enter the space to leverage influence and attract capital.
While the partnership has drawn considerable attention, market reactions have been mixed. The TRUMP meme coin, loosely linked to the Trump brand, saw a nearly 9% increase in value following the Nasdaq event [3]. However, WLFI tokens have not yet shown a comparable rise, as the project moves from the fundraising phase into implementation. Analysts remain cautious, emphasizing that the initiative’s success will largely depend on Alt5’s ability to execute its plans transparently and effectively [4]. Despite the involvement of notable figures and a substantial investment, skepticism persists in certain sectors of the market [4].
The alliance between
and WLFI highlights a broader trend of traditional finance leaders and public figures entering the crypto space to capitalize on brand influence and investment opportunities. As Alt5 Sigma moves forward with its strategy, market observers will be closely watching for signs of operational progress and long-term viability.Source: [1] Nasdaq Welcomes Alt5 Sigma as Eric Trump Helps Kick Off Trading Day (https://api.news.
.com/wp-json/bcn/v1/post?slug=eric-trump-and-alt5-sigma-team-ring-nasdaq-opening-bell)
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