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Amdax, a Dutch cryptocurrency firm based in Amsterdam, has announced the launch of a new
treasury initiative under the name AMBTS (Amsterdam Bitcoin Treasury Strategy), which is set to be listed on Euronext Amsterdam, one of Europe’s leading stock exchanges [1]. The move marks the latest development in a growing trend of institutional adoption of Bitcoin as a reserve asset and is intended to establish a transparent and regulated structure for accumulating and holding Bitcoin through a public offering [4].AMBTS will operate as a stand-alone, independently governed entity separate from Amdax, with an initial capital raise strategy focused on securing investments from private investors. The funds raised will be used to begin a systematic Bitcoin accumulation strategy. Amdax emphasized that the initiative is in advanced preparation for an IPO and reflects the firm’s long-term vision of building a treasury that eventually holds 1% of the total Bitcoin supply [1]. This target aligns with broader institutional strategies seen in other markets, where firms like MicroStrategy have positioned Bitcoin as a strategic reserve asset [2].
The firm’s CEO, Lucas Wensing, highlighted the increasing adoption of Bitcoin by corporations and institutions, with over 10% of the total supply already held by such entities. He stated that the time is now appropriate to establish a Bitcoin treasury company with a clear governance framework and compliance standards [1]. Amdax, which has been operating for over five years, is fully licensed and regulated, having been the first digital asset service provider in the Netherlands to register with the Dutch Central Bank (DNB) in 2020. It also holds a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets (AFM) [1].
Bitcoin, however, has experienced significant volatility in recent weeks. After reaching an all-time high above $124,000, the price saw a sharp correction, dropping below $118,000 within hours, driven by a large-scale sell-off and unfavorable macroeconomic data. At the time of the announcement, Bitcoin was trading around $115,000, still below its previous peak [4]. Despite the downturn, Amdax remains committed to its strategy, signaling confidence in Bitcoin’s long-term value proposition.
The launch of AMBTS reflects a broader institutional shift toward treating Bitcoin as a legitimate asset class, with increasing interest from traditional financial actors seeking to integrate it into their balance sheets. Amdax’s move is seen as a step toward enhancing the accessibility and legitimacy of Bitcoin-based investments within conventional capital markets [6]. The firm’s decision to pursue a public listing suggests a strategic intent to attract a wider range of investors, including both institutional and retail, by offering a regulated and transparent vehicle for exposure to Bitcoin [1].
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Source:
[1] Dutch Crypto Firm Amdax Announces Plans for Bitcoin Treasury Company (https://meyka.com/blog/dutch-crypto-firm-amdax-announces-plans-for-bitcoin-treasury-company/)
[2] Amdax Unveils Euronext-Bound Bitcoin Treasury Targeting 1% Supply (https://www.mexc.com/es/news/amdax-unveils-euronext-bound-bitcoin-treasury-targeting-1-supply-europes-microstrategy/65833)
[4] Another One: Dutch Firm Amdax to Roll Out Bitcoin Treasury Strategy (https://cryptopotato.com/)
[6] Crypto is booming. Washington is driving the rally (https://www.aol.com/crypto-booming-washington-driving-rally-093042475.html)

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