Bitcoin News Today: Digital Asset Products See Record $4.39 Billion Weekly Inflows

Digital asset investment products experienced an unprecedented surge in weekly inflows, reaching a record $4.39 billion. This milestone surpassed the previous high of $4.27 billion, which was set after the U.S. election in December 2024. The total assets under management (AUM) for these products now stand at a historic $220 billion, according to CoinShares. This surge marks the 14th consecutive week of inflows, bringing the year-to-date totals to $27 billion as institutional appetite for Bitcoin and Ethereum products intensifies.

Ethereum was a standout performer, attracting a record $2.12 billion in inflows. This figure nearly doubled its previous record of $1.2 billion and brought the 2025 inflows to $6.2 billion, surpassing the entire 2024 total. The past 13 weeks of inflows now represent 23% of Ethereum’s total assets under management. In comparison, Bitcoin attracted $2.2 billion in inflows, down from the previous week’s $2.7 billion. Ethereum’s inflow-to-AUM ratio over the same period was 23%, compared to Bitcoin’s 9.8%.

Spot Ethereum ETFs recorded $2.18 billion in weekly net inflows from July 14 to 18, setting a new all-time high and marking eight consecutive days of positive flows. BlackRock’s ETHA led the charge with substantial institutional adoption, while Fidelity and Grayscale products also contributed to the broad-based demand. This surge positions Ethereum ETFs as serious competitors to Bitcoin products in terms of institutional appeal, especially as Bitcoin dominance decreases.

The massive capital influx coincides with the signing of the GENIUS Act and the sharing of a video titled “the greatest Bitcoin explanation of all time” by Trump, creating favorable conditions for continued institutional adoption. Over 273 companies now hold Bitcoin on their balance sheets, doubling from 124 companies since June 5. The United States dominated regional flows with $4.36 billion in inflows, while Switzerland, and Australia recorded modest positive flows.

Solana, XRP, and Sui also benefited from the altcoin momentum, recording inflows of $39 million, $36 million, and $9.3 million, respectively. BlackRock reported $14.1 billion in digital asset net inflows for Q2 2025, pushing the firm’s crypto assets under management to $79.6 billion. Digital assets contributed $14 billion of BlackRock’s $85 billion total ETF inflows during the quarter, establishing crypto as one of the fastest-growing product categories.

Public companies worldwide have increased their Bitcoin holdings by 120% since July 2024, now controlling just over 859,000 Bitcoin, representing 4% of the total 21 million supply. The corporate treasury trend has gained momentum following regulatory clarity from the GENIUS Act and favorable legislative developments. Less than 5% of spot Bitcoin ETF assets are held by long-term institutional investors such as pension funds and endowments, with 10-15% owned by hedge funds or wealth management firms. The bulk of ETF ownership remains retail-driven, indicating substantial room for institutional growth as the adoption of ETFs matures.

MicroStrategy continues to lead corporate Bitcoin adoption with over 600,000 BTC, while companies like Japan’s Metaplanet have recently purchased $93 million worth to become the fifth-largest corporate holder. Similarly, France’s Blockchain Group and the UK’s Smarter Web Company also made new treasury allocations worth $12.5 million and $24.3 million, respectively. The correlation between retail crypto ETF purchases and price rallies has intensified, with heavy retail buying during Trump’s election victory and the recent legislative breakthrough.

Corporate treasury companies have emerged as bigger demand drivers than traditional institutional investors. A crypto index ETF tracking multiple assets could gain approval as early as this week, adding more to the possibilities of a parabolic rally driven by massive institutional interests. Regionally, most of these inflows are expected to come from the United States, as the CoinShare report indicates that flows were concentrated heavily there, with $4.36 billion in inflows last week. In comparison, Germany experienced $15.5 million in outflows, and Brazil also saw $28.1 million in outflows.