Bitcoin News Today: "Design Giant Figma Bets Small on Bitcoin—Big Picture in Corporate Treasuries"

Figma, the collaborative design software company, has allocated $91 million of its $1.6 billion cash reserves to bitcoin through a spot exchange-traded fund (ETF), as disclosed during its second-quarter 2025 earnings call. The move marks Figma’s foray into digital assets as a component of its treasury strategy. The investment, however, is positioned as a conservative and diversified approach rather than a high-profile commitment akin to Michael Saylor’s MicroStrategy, which has aggressively accumulated billions in Bitcoin.

Figma’s CEO, Dylan Field, emphasized that the company remains fundamentally a design platform, with Bitcoin playing a minor but strategic role in its financial portfolio. “We’re not trying to be Michael Saylor here,” Field remarked in an interview with CNBC, distancing the move from speculative or evangelistic crypto stances. Instead, the firm views Bitcoin as part of a broader liquidity and treasury management strategy that aligns with its long-term operational goals.

The inclusion of Bitcoin in Figma’s portfolio reflects a growing trend among public companies to explore digital assets as a form of treasury diversification. Figma’s holdings, however, remain a small fraction of its overall cash reserves, indicating a measured rather than aggressive approach. This contrasts with entities like Metaplanet, which recently surpassed 20,000 Bitcoin holdings, or Strategy, which is reportedly close to inclusion in the S&P 500 following its substantial Bitcoin accumulation and financial performance.

The decision to allocate a portion of its cash to Bitcoin comes amid a broader shift in corporate financial practices. Public companies across industries are increasingly adopting crypto as a means to preserve capital value, hedge against inflation, and align with evolving investor expectations. This trend has been amplified by the introduction of spot Bitcoin ETFs, which provide a more accessible and regulated vehicle for institutional investment. Figma’s move aligns with this trend, leveraging ETFs for exposure to Bitcoin without the complexities of direct custody.

Investor reaction, however, was mixed. Despite Figma’s second-quarter revenue growth of 41% year-over-year to $249.6 million and positive operating margins, its shares fell 18% following the earnings release. The stock remains above its initial public offering (IPO) price but is down nearly 50% from its IPO-day peak. Analysts suggest the drop reflects broader market volatility and skepticism around the sustainability of Figma’s growth, rather than direct concerns over the Bitcoin investment.

Figma’s decision to diversify its cash into Bitcoin highlights the evolving role of cryptocurrencies in corporate treasuries. While the company has not positioned itself as a crypto-focused entity, its approach underscores the growing legitimacy of digital assets as part of institutional financial strategies. As more companies explore similar allocations, the market may see increased demand for Bitcoin, further solidifying its place as a recognized reserve asset.

Source: [1] Figma Announces Second Quarter 2025 Financial Results (https://investor.figma.com/news-events/news/news-details/2025/Figma-Announces-Second-Quarter-2025-Financial-Results/default.aspx) [2] Figma's $91M Bitcoin Bet Isn't a 'Michael Saylor' Move, CEO Says (https://finance.yahoo.com/news/figma-91m-bitcoin-bet-isn-165807924.html) [3] Bitcoin (BTC) Holdings Part of Broader Treasury Stategy (https://www.coindesk.com/markets/2025/09/04/figma-s-usd91m-bitcoin-bet-isn-t-a-michael-saylor-move-ceo-says)