Bitcoin News Today: Neverless Democratizes Institutional-Grade Bitcoin Leverage for Retail Investors

London-based fintech firm Neverless, founded by former Revolut executives Phuc To, Arthur Johanet, and Mikael Peydayesh, has launched a leveraged Bitcoin investment product called the "Boosted Bitcoin Plan." The strategy aims to accelerate wealth accumulation for retail investors by automating recurring purchases of Bitcoin (BTC) with leverage of up to 5x, combining dollar-cost averaging with borrowed capital. The platform uses deposited euros or crypto as collateral to facilitate the lending process, enabling users to amplify their exposure without manually managing loans.

The product targets ordinary investors, offering access to mechanisms traditionally reserved for institutional players and high-net-worth individuals. Phuc To, Neverless's CEO and former global head of product at Revolut, emphasized the disparity in financial tools available to different investor segments. "Institutions can raise capital and banks give wealthy people loans to buy assets that actually grow. What do ordinary people get? Credit cards that put us in debt. Neverless gives you financing power to own a piece of the century's best performing asset for yourself," he stated. The platform's approach aligns with broader trends in crypto democratization, where leverage and automated strategies are increasingly accessible to retail users.

Neverless's offering builds on its existing ecosystem, which includes zero-fee trading for over 500 cryptocurrencies and access to DeFi assets. Since securing $6.7 million in seed funding and a MiFID license in 2024, the company has grown to 50,000 users and processed over $1 billion in trading volume. The Boosted Bitcoin Plan is part of a broader strategy to simplify wealth-building for everyday investors, leveraging the founders' experience in fintech innovation. The firm also offers a "Strategies™ Account," which employs market-neutral arbitrage algorithms to generate stable returns, achieving historical annualized returns between 7% and 15%.

The leveraged Bitcoin strategy introduces risks tied to market volatility and borrowing costs. However, Neverless mitigates these by automating the lending and purchasing processes, reducing the need for active risk management by users. The platform's transparency is underscored by its fee-free model, which eliminates direct trading commissions while maintaining competitive spreads. For instance, spreads on major pairs like BTC/EUR are often less than 0.1%, positioning Neverless as a cost-effective alternative to platforms like Binance or Coinbase.

Regulatory compliance is a cornerstone of Neverless's operations. The company holds a MiFID license and adheres to EU anti-money laundering (AML) standards, with client funds segregated from corporate assets. However, it lacks a FINMA license in Switzerland and public proof of reserves, which could limit its appeal in certain markets. Despite these gaps, the firm's European regulatory framework and founding team's credibility with Revolut's legacy provide a layer of trust for users.

The launch of the Boosted Bitcoin Plan reflects growing institutional and retail interest in leveraging crypto for wealth generation. Neverless's approach mirrors broader market dynamics, where leveraged products and automated strategies are becoming mainstream. The firm's growth trajectory-50,000 users and $1 billion in trading volume-highlights the demand for accessible, fee-free crypto platforms. As Bitcoin's price consolidates after hitting $111,814 in May 2025, Neverless's strategy to offer leveraged exposure aligns with investor appetite for tools that balance growth potential with risk management.

[1] Ex-Revolut Team Launches Leveraged Bitcoin Plan to Build Retail Crypto Wealth (https://www.coindesk.com/business/2025/10/09/ex-revolut-team-launches-leveraged-bitcoin-plan-to-build-retail-crypto-wealth)

[2] Neverless Review 2025: Buy Crypto Fee-Free (https://investx.fr/en/crypto-investing/exchange/neverless/)