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DDC Enterprise Limited (NYSE: DDC) has announced a strategic collaboration with Gemini Trust Company LLC, a leading global provider of cryptocurrency trading and custody solutions, to enhance its
treasury management capabilities. This partnership is designed to provide institutional-grade infrastructure that supports DDC’s mission to secure and efficiently manage its expanding Bitcoin holdings. By leveraging Gemini’s advanced technology and compliance framework, aims to elevate transparency and operational efficiency in its digital asset strategy [1].The collaboration marks a significant milestone in DDC’s ongoing commitment to innovation and best-in-class digital asset management. DDC, which has positioned Bitcoin as a core reserve asset, continues to refine its strategy to deliver long-term value to shareholders and stakeholders. Norma Chu, Founder, Chairwoman, and CEO of DDC, emphasized the importance of the partnership, noting that Gemini’s expertise in secure custody and advanced trading technology enables DDC to optimize its Bitcoin holdings with confidence and precision [2].
Gemini’s COO, Marshall Beard, expressed pride in supporting DDC’s ambitious vision, stating that their infrastructure is tailored to meet the complexities of the digital asset landscape. The partnership is expected to empower DDC with greater agility in managing its Bitcoin portfolio, allowing the company to adapt to market dynamics effectively. This collaboration underscores both companies' dedication to pioneering advanced digital asset strategies and setting new benchmarks for corporate stewardship of cryptocurrencies [3].
DDC Enterprise is not only a leader in the corporate Bitcoin treasury space but also maintains its identity as a leading global Asian food platform. The company’s strategic acquisition of Bitcoin as a reserve asset demonstrates its commitment to integrating digital assets into its financial architecture. This bold approach positions DDC at the forefront of public companies embracing Bitcoin as part of their financial strategies. The company’s accumulation strategy is designed to capitalize on the long-term growth potential of Bitcoin while ensuring robust security and compliance [4].
The broader market context also supports the significance of DDC’s move. Institutional adoption of cryptocurrencies is on the rise, with public companies collectively holding $109.49 billion in Bitcoin as of August 2025. This trend is driven by regulatory advancements, including the U.S. GENIUS Act and Europe’s MiCAR framework, which are fostering a more structured and institutional-friendly environment for digital asset investments. DDC’s partnership with Gemini aligns with these developments and positions the company to benefit from the growing institutional interest in Bitcoin [5].
As the crypto market capitalization approaches $4.11 trillion, DDC’s strategic focus on Bitcoin highlights its belief in the asset’s potential as a cornerstone of the modern financial ecosystem. The company’s commitment to innovation and security in digital asset management is likely to attract investors seeking exposure to Bitcoin through a publicly traded company with a proven track record in both traditional and digital asset markets. DDC’s ongoing efforts to enhance its Bitcoin treasury operations are expected to reinforce its leadership position in the evolving corporate crypto landscape [6].
Source:
[1] title1 (https://www.
.com/news/business-wire/20250903358368/ddc-enterprise-strengthens-crypto-treasury-capabilities-with-gemini)[2] title2 (https://www.theglobeandmail.com/investing/markets/stocks/DDC/pressreleases/34566338/ddc-enterprise-strengthens-crypto-treasury-capabilities-with-gemini/)
[4] title4 (https://www.prnewswire.com/news-releases/4-11-trillion-crypto-market-hits-record-as-corporate-america-embraces-digital-treasuries-302547798.html)
[5] title5 (https://www.nasdaq.com/press-release/corporate-crypto-treasury-surge-accelerates-bitcoin-hits-fresh-institutional)
[6] title6 (https://ktla.com/business/press-releases/cision/20250905LN66655/4-11-trillion-crypto-market-hits-record-as-corporate-america-embraces-digital-treasuries)
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