Bitcoin News Today: DDC Enterprise and Animoca Brands Expand Crypto Holdings by $100 Million

Generated by AI AgentCoin World
Friday, Jul 18, 2025 1:43 pm ET1min read
Aime RobotAime Summary

- DDC Enterprise and Animoca Brands allocated $100M to expand crypto holdings (ETH, XRP, SOL) to optimize Bitcoin strategy and strengthen financial positions.

- Norma Chu emphasized Yat Siu’s role in the Bitcoin Visionary Council, enhancing strategic direction and treasury initiatives through industry expertise.

- Regulatory improvements and FASB rule changes drive institutional inflows into altcoins, with Ethereum surpassing $3B in weekly inflows, boosting Bitcoin price projections to $130K–$150K.

- The partnership highlights growing institutional adoption of crypto treasuries, reshaping financial strategies as more firms recognize digital assets’ potential.

DDC Enterprise Limited and Animoca Brands have announced a significant expansion of their cryptocurrency holdings, including ETH, XRP, and SOL, as part of their treasury strategies. This move was revealed following their collaboration in July. The partnership involves a $100 million allocation, with the aim of optimizing their Bitcoin holdings and enhancing their financial position through altcoin allocations.

Norma Chu, Chairwoman and CEO of

Limited, highlighted the strategic importance of this collaboration. She stated, "The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives. Together, we’re committed to innovation, disciplined risk management, and unlocking Bitcoin’s full potential as a modern treasury asset."

Animoca Brands' report underscores the role of regulatory improvements and favorable accounting rules in bolstering this trend. Institutional inflows into Ethereum have surpassed $3,000 last week, indicating its rising significance as a treasury asset. Similar accumulation trends and regulatory shifts are driving the adoption of XRP and SOL.

The adoption of cryptocurrency in corporate treasuries marks a strategic financial shift, with public companies enhancing their altcoin holdings. Recent changes in FASB rules have played a crucial role in this market transition. Market experts project potential Bitcoin price rises to $130K–$150K by year-end, aided by corporate crypto accumulation. This trend may reshape the financial landscape.

This strategic partnership between DDC and Animoca Brands signifies a broader acceptance of cryptocurrency in treasury management. The move is expected to have ripple effects across financial markets, as more institutions recognize the potential of digital assets in enhancing their financial strategies. The collaboration underscores the growing trend of institutional inflows into altcoins, driven by regulatory improvements and favorable accounting rules.

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