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Coinbase CEO Brian Armstrong has publicly forecast that
(BTC) could reach $1 million by 2030, echoing bullish sentiments from other industry leaders. Speaking on the Cheeky Pint podcast and via social media, Armstrong emphasized that regulatory clarity and institutional adoption are key drivers of this long-term price potential [1]. He specifically highlighted the recent passage of the GENIUS Stablecoin Act and ongoing market structure legislation in the U.S. Congress as signs of a maturing regulatory environment, which he believes will foster greater institutional and governmental acceptance of Bitcoin [2].Armstrong also pointed to the U.S. government’s potential adoption of a strategic Bitcoin reserve as a milestone for the asset’s legitimacy [3]. He noted that governments around the world are beginning to view Bitcoin as a viable reserve asset, a shift that could significantly enhance its value and adoption. In addition to regulatory clarity, he pointed to the growing interest in crypto ETFs and continued institutional investment as key factors supporting his prediction [4].
Armstrong is not alone in his forecast. Michael Saylor of MicroStrategy and Cathie Wood of ARK Invest have both projected Bitcoin reaching $1 million or higher by 2030, citing similar factors such as limited supply and increasing institutional demand [5]. Wood has even set a more ambitious target of $1.5 million for BTC by the same year [6]. These projections underscore a broader industry trend of
regarding Bitcoin’s role as a global store of value.However, not all experts share this level of optimism. Analysts such as James McKay of McKay Research have urged caution, noting that Bitcoin currently faces short-term resistance levels and recent price volatility [7]. While acknowledging the validity of long-term bullish forecasts, McKay emphasized that near-term market conditions remain unpredictable. Similarly, Mike Novogratz of
warned that a rapid rise to $1 million could reflect economic distress rather than a healthy market rally [8].Coinbase’s projection aligns with other high-level forecasts. For instance, Standard Chartered has projected a price target of $500,000 by 2028, and other analysts have suggested potential price levels as high as $175,000 by the end of 2025 [9]. These projections are largely based on expected institutional inflows, continued adoption of Bitcoin as a store of value, and the anticipated launch of spot Bitcoin ETFs.
Despite the optimism, the path to $1 million will likely involve significant short-term volatility. Armstrong’s projection, while ambitious, reflects a belief in Bitcoin’s long-term value proposition as it becomes more integrated into traditional financial systems. Whether this prediction materializes will depend on a combination of regulatory developments, macroeconomic conditions, and broader market sentiment.
Source:
[1]
CEO Envisions Bitcoin at $1 Million by 2030 (https://m.economictimes.com/crypto-news-today-live-21-aug-2025/liveblog/123417173.cms)[2] Bitcoin to $1m? Coinbase CEO and Eric Trump are bullish (https://www.dlnews.com/articles/markets/coinbase-ceo-and-eric-trump-say-bitcoin-could-hit-1-million/)
[3] Coinbase CEO Brian Armstrong Predicts Bitcoin Price ... (https://coinpedia.org/news/coinbase-ceo-brian-armstrong-predicts-bitcoin-price-could-hit-1m-by-2030/)
[4] Coinbase CEO Brian Armstrong Predicts $1 Million Bitcoin ... (https://coincentral.com/coinbase-ceo-brian-armstrong-predicts-1-million-bitcoin-by-2030/)
[5] Coinbase CEO Brian Armstrong Predicts $1M Bitcoin by 2030 (https://finance.yahoo.com/news/coinbase-ceo-brian-armstrong-predicts-001119699.html)
[6] Coinbase CEO Sets $1M Price Target for Bitcoin by 2030 (https://thecryptobasic.com/2025/08/21/coinbase-ceo-sets-1m-price-target-for-bitcoin-by-2030/)
[7] Coinbase CEO Predicts $1M Bitcoin by 2030, Analysts ... (https://bitbo.io/news/coinbase-ceo-bitcoin-million/)
[8] Coinbase CEO Predicts $1M Bitcoin by 2030, Analysis & ... (https://www.coinspeaker.com/coinbase-ceo-predicts-bitcoin-price-to-1000000-by-2030/)
[9] Bitcoin Could Hit $175K This Year, $1M by 2030, Says ... (https://cryptonews.com/news/bitcoin-could-hit-175k-this-year-1m-by-2030-says-sol-strategies-ceo/)
[10] Bitcoin (BTC) Price Could Reach $1M by 2030, Coinbase ... (https://www.coindesk.com/markets/2025/08/20/coinbase-ceo-brian-armstrong-says-bitcoin-could-reach-usd1m-by-2030)

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