Bitcoin News Today: Bybit Reaches 2M Users Launches 1 BTC Giveaway and 10% Cashback Campaign to Boost Real-World Crypto Adoption

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has reached a milestone of two million Bybit Card users, launching a promotional campaign to mark the occasion. The initiative offers a limited-edition virtual collectible labeled “2M” and a chance to win 1 BTC through spending tasks. Participants who activate their cards can earn up to 10% cashback for 30 days, with additional rewards tied to referral activity and spending volume. The campaign, active until August 24, 2025, emphasizes Bybit’s push to integrate cryptocurrency into daily life, offering perks such as 100% rebates on subscriptions, airport lounge access, and multi-asset transaction support. The Bybit Card, available as a Mastercard, allows users to spend crypto at global merchants and withdraw cash from ATMs, with no annual fees and up to 8% APR on balances [1].

The campaign reflects Bybit’s broader strategy to position crypto as a lifestyle tool rather than a speculative asset. The exchange has partnered with entities like Dubai’s Grand Millennium hotel and the Dubai Multi Commodities Centre (DMCC) to provide discounts and blockchain education, while integrating crypto payments into platforms like Careem, a major super app in the Middle East and North Africa (MENA) region. These efforts aim to bridge traditional finance and decentralized finance by demonstrating crypto’s utility in travel, dining, and transportation [2]. Bybit’s focus on real-world applications aligns with its vision of a “borderless crypto lifestyle,” where digital assets facilitate everyday transactions and experiences [3].

Reaching two million users underscores Bybit’s growth in a competitive market where user acquisition remains a critical metric. The exchange’s 70 million global user base, including early adopters, highlights its appeal to “smart money” investors. The 1 BTC giveaway and limited-edition collectible serve as engagement tools to attract new users while rewarding existing ones. Such campaigns also enhance Bybit’s visibility in regions with rising crypto adoption, particularly where traditional financial infrastructure is less developed [1]. The timing of the campaign coincides with Bybit’s expansion into Web3 partnerships, including collaborations with blockchain protocols to drive innovation in on-chain infrastructure and decentralized applications [3].

Bybit’s approach differentiates it from competitors by prioritizing user-centric initiatives over institutional or speculative strategies. The limited-time nature of cashback rewards and the exclusivity of the 2M collectible create urgency, potentially boosting short-term participation. However, the success of the campaign will depend on sustaining long-term engagement beyond promotional incentives. Bybit’s integration of crypto into everyday expenses—such as subscriptions to AI tools and travel discounts—aims to foster habitual usage, reinforcing the notion of crypto as a practical medium rather than a speculative tool [2].

Sources:

[1] [PR Newswire] [https://www.prnewswire.com/news-releases/bybit-card-celebrates-two-million-users-with-limited-edition-collectible-and-1-btc-giveaway-302513049.html]

[2] [AInvest] [https://www.ainvest.com/news/bitcoin-news-today-bybit-celebrates-2-million-card-users-1-btc-giveaway-10-cashback-2507/]

[3] [BlockTelegraph] [https://blocktelegraph.io/bybit-amplifies-web3-crypto-lifestyle-in-careem-app-launching-mena-marketing-campaign/]