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Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched a time-limited promotional campaign aimed at Latin American users. The initiative, which began on August 11, 2025, offers participants the chance to earn 15
for completing their first purchase via the exchange’s peer-to-peer (P2P) platform. The campaign is set to run until September 10, 2025, and includes a total reward pool of 30,000 USDT [1].Under the promotion, users who purchase at least 100 USDT worth of Bitcoin during the campaign period will receive a 15 USDT coupon. This coupon can be applied to their next qualifying P2P transaction of 100 USDT or more. Rewards are distributed as P2P coupons and must be manually claimed through the platform’s Rewards Hub within 10 working days after the campaign ends [1].
Eligibility is limited to residents of Argentina, Brazil, Bolivia, Colombia, Chile, the Dominican Republic, Mexico, Peru, and Venezuela. Both new users and existing users who have not deposited more than 100 USDT within six days of signing up are eligible. Participants must complete Identity Verification Level 1 (KYC), and each user is eligible for the reward only once [1].
The campaign operates on a first-come, first-served basis, and the promotion may end early if the reward pool is exhausted before the official end date. Coupons are not transferable and are issued only after the campaign concludes [1].
This initiative aligns with Bybit’s broader strategy to expand
access in high-growth markets, particularly in Latin America. The promotion highlights the exchange's focus on encouraging first-time Bitcoin purchases, making the entry point for new investors more attractive and financially rewarding. Given the region’s growing interest in cryptocurrencies as a hedge against economic volatility, the campaign is well-positioned to drive user acquisition and engagement [1].Bybit’s decision to target this demographic also reflects the competitive landscape of the crypto industry, where major exchanges often use incentive-based campaigns to gain market share. Latin America, with its large and diverse population, represents a promising market for continued expansion, particularly as local regulations and infrastructure continue to develop [1].
This news appears to be the only relevant update provided among the sources, as other articles focus on unrelated topics, such as a Spot Bitcoin ETF filing by Truth Social and a contributor profile unrelated to Bybit’s campaign [2][3].
Source:
[1] Bybit Offers LATAM Users a Share of 30,000 USDT for First Bitcoin Buys (11 Aug) - [https://coinmarketcap.com/community/articles/6899eb98c4a7cb3a2ce85a88/](https://coinmarketcap.com/community/articles/6899eb98c4a7cb3a2ce85a88/)
[2] Spot Bitcoin ETF filing by Truth Social
[3] Contributor profile unrelated to Bybit’s campaign

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